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2023 Jeep® Wrangler Unlimited Willys 4xe: Options & Pricing List:

New Entry-Level 4xe Still Has Hefty Starting Price Tag Of $53,995...

In a surprise twist, the Jeep® brand introduced the Willys trim to its 2023 Wrangler 4xe lineup. The Willys package is one of the most popular trims available on the standard Wrangler. So it makes for the American adventure brand to adopt the Willys nameplate as the next offering in the plug-in electric (PHEV) Wrangler lineup.

2023 Jeep® Wrangler Unlimited Willys 4xe. (Jeep).

The 2023 Jeep Wrangler Unlimited Willys 4xe features standard LED headlamps and fog lamps, Alpine 9-speaker premium audio, all-weather floor mats, rear limited-slip differential, rock rails, black grille, and 17-inch Black-painted aluminum wheels wrapped in LT255/75R17C mud-terrain rubber. The Willys 4xe gets a new take on the “Willys” hood decal, now trimmed in Electric Blue. The Willys signature retro “4-Wheel Drive” decal on the swing gate also has been tweaked with the word “Electric” added to it.

2023 Jeep® Wrangler Unlimited Willys 4xe. (Jeep).

Being a 4xe, the Willys 4xe model also features Electric Blue accented front and rear tow hooks. This includes the Jeep and Trail Rated badges as well.

Since its debut, Jeep has released pricing for the new electrified Willys model. So we figured we would dig deep into what could be the most popular Wrangler 4xe trim, going into 2023.

2023 Jeep® Wrangler Unlimited Willys 4xe. (Jeep).

Exterior Options:

  • Doors-Off Mirror Kit by Mopar® – $195
  • Hinge-Gate Reinforcement by Mopar® – $675
  • Dual-Door Group w/o Base Uppers – $3,695
  • Dual-Door Group w/ Base Uppers – $3,995
  • Dual-Door Group w/ Premium Uppers – $4,395
  • Heavy-Duty Rock Slider with Step Assist by Mopar® – $975
  • Premium Black Sunrider® Soft Top – $595
  • Black 3-Piece Hard Top – $1,695
  • Body-Color 3-Piece Hard Top – $2,695
  • Dual-Top Group – $3,745
  • Mesh Sunbonnet Top by Mopar® – $175
  • Solid Sunbonnet Top by Mopar® – $295
  • Sunrider® for Hardtop by Mopar® – $895
2023 Jeep® Wrangler Unlimited Willys 4xe. (Jeep).

Interior Options:

  • Windshield Tie-Down by Mopar® – $40
  • Cargo Tub Liner by Mopar® – $45
  • Soft-Top Window Storage Bag – $75
  • Hardtop Headliner by Mopar® – $525
  • Grab Handle Kit by Mopar® – $80
  • Plastic Door Sill Guards by Mopar® – $125
  • Jeep Trail-Rated Kit – $195
2023 Jeep® Wrangler Unlimited Willys 4xe. (Jeep).
 
Advanced Safety Group – $945
  • Adaptive Cruise Control with Stop
  • Advanced Brake-Assist
  • Automatic High-Beam Headlamp-Control
  • Full-Speed Forward-Collision Warning Plus
Cold Weather Group – $1,195
  • Heated Front Seats
  • Heated Steering Wheel
  • Leather-Wrapped Steering Wheel
  • Remote-Start System
Convenience Group – $695
  • Remote-Start System
  • Universal Garage-Door Opener
Safety Group – $1,145
  • Blind-Spot and Cross-Path Detection
  • ParkSense® Rear Park-Assist System
Smoker’s Group – $30
  • Cigar Lighter
  • Removable Ash Tray
8.4-Inch Radio Group – $995
  • 4G LTE Wi-Fi Hot Spot with Trial Included
  • 5-Year SiriusXM® Traffic Service
  • 5-Year SiriusXM® Travel Link Service
  • 8.4-Inch Touchscreen Display
  • Apple CarPlay®
  • Emergency / Assistance Call
  • For Details, Visit DriveUconnect.com
  • Google Android Auto™
  • GPS Antenna Input
  • GPS Navigation
  • HD™ Radio
  • Integrated Center-Stack Radio
  • Integrated Voice Command
  • Off-Road Info Pages
  • Automatic-Dimming Rear-View Mirror
  • SiriusXM Guardian™ Connected Services w/1-Yr Trial
  • SiriusXM® Traffic Plus with 5-Year Subscription
  • SiriusXM® Travel Link with 5-Year Subscription
  • Uconnect® 4C NAV with 8.4-Inch Display
Sun and Screen Package – $3,100
  • 4G LTE Wi-Fi Hot Spot with Trial Included
  • Integrated Voice Command
  • 5-Year SiriusXM® Traffic Service
  • 5-Year SiriusXM® Travel Link Service
  • 8.4-Inch Touchscreen Display
  • Apple CarPlay®
  • Emergency / Assistance Call
  • Google Android Auto™
  • GPS Antenna Input
  • GPS Navigation
  • HD™ Radio
  • Integrated Center-Stack Radio
  • Integrated Voice Command
  • Off-Road Info Pages
  • Automatic-Dimming Rear-View Mirror
  • Rear Window Defroster
  • Rear Window Wiper / Washer
  • SiriusXM Guardian™ Connected Services w/1-Yr Trial
  • SiriusXM® Traffic Plus with 5-Year Subscription
  • SiriusXM® Travel Link with 5-Year Subscription
  • Uconnect® 4C NAV with 8.4-Inch Display
Trailer-Tow and Heavy-Duty Electrical Group – $995
  • 700-Amp Maintenance-Free Battery
  • 7- and 4-Pin Wiring Harness
  • Auxillary Switches
  • Class II Receiver Hitch
2023 Jeep® Wrangler Unlimited Willys 4xe. (Jeep).

Colors: 

For 2023, the Willys 4xe is available in 11 exterior colors. Those colors include…

  • Bright White – $0
  • Black – $395
  • Granite Crystal – $395
  • Sting-Gray – $395
  • Silver Zynith – $395
  • Earl – $395
  • Hydro Blue – $395
  • Reign – $395
  • Firecracker Red – $395
  • High-Velocity Yellow – $395
  • Sarge Green – $395

Customers will also have their choice between two interior colors: Black or Black and Heritage Tan.

Willys 4xe brings a new entry price point to the Wrangler 4xe, with a starting U.S. Manufacturer’s Suggested Retail Price (MSRP) of $53,995 (not including a $1,595 destination charge). The Willys 4xe does qualify for a $7,500 U.S. tax credit.

Ordering for the 2023 Jeep Wrangler Unlimited Willys 4xe is open. Deliveries are scheduled to begin in Q4 2022.

Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only a Co-Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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2023 Jeep® Wrangler Unlimited Willys 4xe: Options & Pricing List:​

New Entry-Level 4xe Still Has Hefty Starting Price Tag Of $53,995...​

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In a surprise twist, the Jeep® brand introduced the Willys trim to its 2023 Wrangler 4xe lineup. The Willys package is one of the most popular trims available on the standard Wrangler. So it makes for the American adventure brand to adopt the Willys nameplate as the next offering in the plug-in electric (PHEV) Wrangler lineup.

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