The Fiat 500e Is The Second Slowest-Selling Vehicle In The U.S.

As of August 2024, the luxury segment continues to dominate the slowest-selling new cars in the U.S., with Stellantis brands making a notable presence. The latest data reveals that models like the Fiat 500e, Dodge Hornet, Maserati Levante, Jeep® Gladiator, and Ram 3500 are struggling to gain traction in the market.

Fiat 500e – 

Despite its affordability and compact design, the Fiat 500e has a market-day supply of 459 days, indicating that these cars take well over a year to sell. Priced at an average of $34,683, the 500e has 1,031 units available, but only 101 have sold in the past 45 days.

The newly launched Fiat 500e struggles in the competitive electric vehicle (EV) market. Some of this is attributed to its limited range and slower charging compared to newer models like the Tesla Model 3 and Hyundai Kona Electric. Its higher cost relative to entry-level gasoline cars and lack of advanced features also contribute to its slow sales. Fiat’s weak market position and limited dealership network do not help the 500e. Additionally, a decline in EV sales is driven by market saturation, economic factors, and concerns about battery technology and charging infrastructure.

Dodge Hornet – 

The Dodge Hornet remains a slow seller, staying on the list for several months. A market-day supply of 384 days indicates that it takes over a year to sell through current inventory. The average selling price is $42,644, with 16,131 units available and 1,889 sold in the last 45 days.

Despite offering more horsepower, the Dodge Hornet R/T plug-in hybrid (PHEV) is comparable to similarly sized luxury PHEVs like the BMW X1 xDrive30e and Mercedes-Benz GLA 250e. These luxury models provide competitive power, high-quality interiors, advanced technology, and a premium experience, making them more appealing despite the Hornet’s performance edge. Consequently, the Hornet’s pricing struggles to compete with the perceived value and luxury offered by these alternatives.

Maserati Levante – 

Maserati’s Levante, a luxury SUV, has a market-day supply of 344 days. Priced at an average of $101,705, only 118 units have sold out of the 903 available in the last 45 days.

Sales of the Maserati Levante are sluggish, largely due to its aging design and technology. Despite being a luxury SUV, the Levante struggles to compete with newer models that offer more advanced features, refined interiors, and updated technology.

Jeep® Gladiator –

The Jeep® Gladiator, the American adventure brand’s lifestyle pickup truck, has a market-day supply of 225 days. With an average selling price of $53,516, it has 26,504 units available, and 5,307 have been sold in the past 45 days.

Despite its unique position as a rugged pickup truck with off-road capabilities, the Gladiator faces high inventory levels and sluggish demand. Its high average price might deter buyers who find it expensive compared to other mid-size pickups or SUVs that offer similar utility at a lower cost.

Ram 3500 – 

The Ram 3500 enters the list with a market-day supply of 224 days. This heavy-duty truck, priced at an average of $79,453, has 19,045 units available, with 3,828 sold in the past 45 days.

The market for heavy-duty trucks is competitive, with other manufacturers offering similar capabilities at more attractive price points than the Ram 3500. Ram has addressed pricing but hasn’t done much to improve sales. Economic factors such as rising interest rates and inflation have also impacted consumer spending on high-cost pickup trucks.

Top-10 Slowest-Selling Vehicles In The U.S. For August 2024 – 

While luxury and niche models often struggle with high inventory, the persistent presence of mainstream models like the Dodge Hornet and Fiat 500e suggests that even established brands are not immune to market shifts and consumer preferences. Addressing these issues will be crucial for Stellantis to improve its sales performance and reduce inventory levels.

Source: CarEdge.com