Yesterday, we shared that the Maserati brand was participating in the third edition of the Motor Valley Fest, an open-air festival celebrating Italy’s “Motor Valley”. The Motor Valley is the heart of the Italian automotive industry located in the backyard of Maserati’s headquarters in Modena. The event is full of premieres, events, and press conferences and marks the introduction of Levante Trofeo Fuoriserie Edition for Massimo Bottura.
For those who are unfamiliar with Massimo Bottura, he is a famed Italian restaurateur and the chef patron of Osteria Francescana, a three-Michelin-star restaurant based in Modena. He has now become a “Trident Brand Ambassador” and to celebrate, Bottura created the unique Levante Trofeo using the Fuoriserie custom program.
The unveiling is the second Fuoriserie vehicle to debut in the last couple of weeks, with the Maserati brand and Hiroshi Fujiwara, the Japanese godfather of street culture partnering to create a pair of limited edition Ghibli GranLusso sedans.
As for the 2021 Maserati Levante Trofeo Fuoriserie Edition for Bottura, the performance SUV is an explosion of creativity, a rare display of freedom of expression, and the visual impact of a life lived in vivid colors.
In the top-of-the-range Trofeo trim, with a 580 horsepower V8 engine, it unites performance, fun to drive, and speed. This Fuoriserie Edition’s Blu Stradale exterior is painted with multi-colored splashes, also featured on the interior inserts, the center console as well as the dashboard.
In Massimo Bottura’s imagination, the experience of driving off-road, Levante’s natural habitat, is like a work of action painting. Growing up in the Motor Valley, he loved racing through the Emilian countryside in vintage cars with his older brothers.
At the end of these adventurous days, the cars’ bodies were covered with splashes of mud, or “racing scars,” as the chef affectionately calls them. Life is very similar in that each one of us is the protagonist of an adventure: we are transformed by experiences lived, shaped by encounters, molded by victories and defeats, and contaminated by the vibrant colors of culture.
In the end, while still remaining ourselves, we have also become something different. To remember the value of this lesson, after his off-road races Massimo Bottura habitually did not wash the mud off the car for days.
The Maserati Fuoriserie customization program, with its various alternatives allowing customers to have a Maserati tailored to their tastes. Maserati Fuoriserie is a blank sheet of paper and the Brand offers a wide range of drawing tools and colors, leaving everything else to the inspiration of the customer, allowing them to take on the role of trendsetters and express their own, personal creativity.
To help customers to find their way around the thousands of possible combinations, Maserati has created three basic collections as starting points Corse, Unica, and Futura. They are the three clusters that express the brand’s power and represent its values, uniting sportiness with elegance and innovation. The program offers a lavish set of content on the Ghibli, Quattroporte, and Levante range. New external paints and liveries, wheel and brake caliper colors, are now available for order, as well as specific cabin combinations with different stitching color schemes and interior layouts.
The new MC20 supercar can also be customized, characterizing the exterior with a rich selection of colors and paintworks. The Fuoriserie collections are to be enriched and renewed over time, and the program also features the additional “Sartoria” level, for even more bespoke tailor-made requirements.
2021 Maserati Levante Trofeo Fuoriserie Edition for Massimo Bottura Image Gallery: