Mobility is called to an energy transition that provides for decarbonization to enter a new era of sustainability to combat climate change which is at the center of attention of public opinion, the press, and governments too. in Italy. A radical change, which is taking place at an impressive speed, requires a change of mentality and habits, as well as of infrastructures, production methods, commercial channels.
In this context, Stellantis’ mission, both globally and above all in Italy, is to be a leader in sustainable mobility with a 360 ° approach from the production to the marketing of low environmental impact products for its entire galaxy of iconic brands. vehicles supported by a range of connected services linked to mobility through the proposals of dedicated brands. A global strategy already outlined recently by Stellantis CEO Carlos Tavares and supported by a worldwide investment of €30 billion ($34 billion USD) in electrification and software by 2025, targeting 70% of electrified sales in Europe by 2030.
Italy will play a leading role for Stellantis thanks to a unique heritage in the automotive landscape, made up of brands with a strong identity. And to underline this distinction, on November 3rd, the “Stellantis Italy House” will be inaugurated in Turin, via Plava, also in the Mirafiori district, which will also have among its objectives to reaffirm the Company’s bond with Turin and with a territory that contains one of the most important automotive heritage in the world.
“The new ‘Stellantis Italy House’ represents an important step towards a new way of working, interacting, and using space and time. The Stellantis Italy House is one of the symbols of the “New Era of Agility”, the Group’s project that renews the way of operating according to a model based on agile work, flexibility, creativity, and social sharing,” says Santo Ficili, Country Manager for Stellantis in Italy. “The modalities of presence are changing to encourage remote working, which will represent 70% of the total, and also the offices that have been redesigned in compliance with current regulations, but also and above all to ensure the well-being of those who use them. Therefore, Stellantis is developing new tools to better face the future challenges of a market whose leadership it intends to maintain and strengthen.”
As announced last July during the EV Day, Stellantis is working to transform the Termoli plant into the third European Gigafactory; the production lines for 4 new BEV models and the assembly line for batteries are planned in Melfi; in Atessa the Sevel plant will confirm its leadership in the production of commercial vehicles, also in the BEV variant and Turin will become a center of excellence and competence for the energy transition and electrification with the “Stellantis Turin Manufacturing District” project.
More specifically, Turin saw the conversion of the Mirafiori plant for the modern production line of the new Fiat 500e, the creation of the largest Vehicle-to-Grid plant in the world, and the “Battery Hub” and “Battery Lab” centers specialized in battery assembly active in the prototyping and testing phases as well as in the quality control of components and life cycles of the batteries. A few days ago, the announcement was made that Maserati’s new electrified platform is expected to arrive in Mirafiori, which will allow the new GranTurismo, GranCabrio, and Quattroporte to be built between 2022 and 2024.
A clear and decisive approach aimed at building lasting leadership in future mobility, but which already sees Stellantis Italia as the protagonist of the market and its electrification.
“In Italy, we are already ready to offer accessible, safe, and sustainable cars and commercial vehicles, with differentiated and calibrated offers for the real use of the customer and his needs. Thanks to this offer, Stellantis Italia is the leader in the electric and electrified vehicle market where, in the progressive of September, we almost reached a share of 32%,” Ficili added.
“In particular, the new 500e [was] just named Auto Europa 2022 by the UIGA [and] is the best-selling BEV on the Italian market, while the Jeep Renegade and Compass 4xe top the ranking of the best-selling PHEVs in Italy. I want to thank the Network of Dealers in Italy for these performances, real experts, capable of advising and following customers in all phases of purchase, choice, and service of their electric or electrified cars,” Ficili went on to say.
In Italy, Stellantis has over 400 dealerships that represent the brands in the area with 1,870 points of sale to which are added over 3,350 service points. The sales and service areas have been renovated to house charging stations and new instruments for assisting electrified vehicles. More than 85,000 hours of specific training, for over 16,000 employees, have created new skills, new habits, and a new attitude towards a market that requires maximum specialization.
To respond to the incessant growth of the LEV (low emission vehicles) car market, which on the total market went from 4.7% in January 2021 to 13.3% in September 2021, Stellantis’ strategy is to offer the customer an equally complete offer of services that make electric mobility simple and fluid.
An integrated mobility ecosystem that develops around connected and digitized cars capable of communicating with a wide and diversified world of services that covers all usage needs – from car-sharing to recharging services. A concrete and constantly growing example is LeasysGO! the car-sharing service that provides subscribers with a fleet of 1,000 new electric Fiat 500e models in Turin, Milan, and Rome.
As for home and road recharging services, Stellantis offers the ALL-e packages created by Free2Move e-solutions with simple solutions through online subscriptions at a fixed monthly rate with which you can access a range of services and products that includes, for example, the purchase and installation of the home WallBox or access to public top-up with dedicated Apps and cards.
Stellantis has also taken on the task of supporting the development of infrastructures and the creation of a widespread public charging network that allows electric cars to leave the confined space of cities.
Many projects promoted by Stellantis in this area with particular attention to Southern Europe and Italy with the inauguration in Piedmont of the first fast-charging station of the Atlante Project for the creation of a vast fast-charging network that will unite our country to France, Spain, and Portugal and will become the Stellantis Group’s preferred electricity network.