The Jeep® brand announced earlier this week, that it will run a single spot during the second half of Super Bowl LV tomorrow. Jeep did not say how long the ad would be, the agency behind the ad, or any details about it. With an onslaught of new vehicles getting ready to launch like the 2021 Jeep Wrangler Unlimited 4xe, 2021 Jeep Wrangler Unlimited Rubicon 392, 2021 Jeep Grand Cherokee L, 2022 Jeep Compass, 2022 Jeep Wagoneer, and the 2022 Jeep Grand Wagoneer, anything is possible.
Jeep looks to continue its success after last year’s ad during “the Big Game”, which featured actor Bill Murray reprising his role from the 1993 movie “Groundhog Day”, utilizing the date of the game being played on Groundhog Day last year. The ad Murray reliving day after day, using Jeep’s midsize Gladiator pickup as a source of entertainment along with a real-life groundhog.
Since Fiat merged operations with Chrysler to become Fiat Chrysler Automobiles (FCA), the automaker has been known for releasing some of the most praised commercials during the past 13 years. This includes the relaunch of the Chrysler Sebring as the Chrysler 200 with rap superstar Eminem showcasing the City of Detroit’s drive for a comeback amid the recession of 2009. The commercial ended up becoming a movement for Metro Detroit and kicked off the “Imported From Detroit” campaign.
Ram’s “God Made A Farmer” commercial which used the voice of legendary radio broadcaster Paul Harvey, touched the hearts of millions of Americans back in 2013.
The Dodge brand released an ad in 2015 dubbed “Wisdom”. The ad gained a lot of attention to the brand celebrating the brand’s 100th Anniversary with several 100 years olds, showcasing that the performance in the Dodge brand was back to stay.
Currently, Jeep is only the third automaker to confirm a presence during the Super Bowl this Sunday. General Motors (GM) will be running two ads, one for the Cadillac brand and another for GM itself is the only other American automaker. Toyota has also announced it will run an ad as well.