Street racing is back on historic Woodward Avenue. Just a few days ago, Tim Kuniskis, CEO of the Dodge//SRT brand asked fans on the official Dodge Facebook page, “So, this is a call-out for help – an appeal for guidance to the Brotherhood of Muscle. We need to know if you’re with us. If you will revel with us… Help us make the call. Should Dodge and MotorTrend bring Roadkill Nights back to Woodward this summer?”
The response was overwhelming on social media, causing the Dodge//SRT brand and MotorTrend to issue an official statement of a return to a tradition that has been quickly growing for the past seven years during the Woodward Dream Cruise. Roadkill Nights Powered by Dodge will return the grounds of M1 Concourse in Pontiac, Michigan for a celebration of classic cars and car culture with legal street drag racing, classic and modern muscle car show, exhilarating interactive experiences and immersive, fun-filled activities.
Also returning for 2021 are Dodge thrill and drift rides in Challenger and Charger SRT Hellcats, where participants can go for the rides of their lives as the supercharged HEMI® cuts the tires loose on the M1 Concourse skidpad and north loop portion of the track. Other returning fan favorites include the high-octane virtual head-to-head racing in Dodge Challenger SRT Demon simulators; classic and modern muscle car show; dyno testing; “Roadkill” stunts; flamethrower, wheel stander, pro-mod exhibitions; family-friendly activities; and an eclectic array of food truck offerings (subject to change).
Roadkill Nights is shifting gears this year with a new celebrity showdown format providing four popular automotive social media influencers each with a Dodge Hellcat, $10,000 in cash for car modifications, and one task: build drag racing machines capable of besting Eric Malone, star of MotorTrend’s series “Fastest Cars in the Dirty South,” in a drag race. Nothing compares to the pure adrenaline of a driver hitting the gas on a 1/8-mile straightaway and MotorTrend will capture it all this year within a one-hour “Roadkill Showdown Special” to air on MotorTrend’s streaming service and on MotorTrend TV.
“After a [pandemic] hiatus in 2020, we are proud to partner with Dodge and bring back for our fans Roadkill Nights,” said Eric Schwab, MotorTrend Group’s Group SVP, Head of Revenue and Partnerships. “If you’ve ever dreamed of watching street-legal drag racing down Woodward Avenue, come to our event! We have Dodge thrill rides, a car show, and street-legal drag racing. It’s going to be an absolutely epic day for anyone with a passion for cars!”
Gates will be open for MotorTrend Presents Roadkill Nights Powered by Dodge on Saturday, August 14 from 10 a.m. to 9 p.m. Drag racing starts at 11 a.m.
For those unable to attend Roadkill Nights Powered by Dodge, there will be a Livestream feed that will be broadcasted on MoparInsiders.com, as well as the rest of Dodge’s social media sites.
2019 “Roadkill Nights Powered by Dodge” at M1 Concourse Image Gallery: