Building upon the Ram Truck brand’s “Next Generation” campaign that focuses on instilling values and confidence in our children, the new long-form “Make Sure of It” video introduces Academy® Award nominee Jeremy Renner as the new voice of the Ram Truck brand.
The video opens on the face of a young girl as the voice of a father recites his hope for his daughter’s future, how through her own strength and courage, she will shape the world around her, and the optimism he has for her endless possibility. The father then optimistically pledges, “I’m gonna make sure of it,” revealing the voice to be actor Jeremy Renner, sitting in a Ram 1500 looking in the rearview mirror proudly at the young girl in the back seat. The spot continues with the tagline “Make the Next Generation Even Better. That’s Our Job” as a collection is shown of mothers, fathers, sons and daughters that Ram has featured in their films over the years to remind people how important this responsibility is to all of us.
“As the father of a young daughter, the strong message in this film really spoke to my heart,” said Jeremy Renner. “I believe this film is an inspiration as I work every day to instill the same values of confidence, courage and kindness in my daughter.”
“We are grateful to Jeremy for lending his voice to our upcoming Ram brand campaign,” said Olivier Francois, Chief Marketing Officer, FCA. “In return, we are proud to leverage our platforms during the Big Game to showcase a message that is dear to his heart and reflects our shared values.”
The advertising team behind the new commercials is the Doner agency. They have been writing the Dodge brand commercials for the past several years.