Peugeot has launched its new Peugeot 308 lineup in the United Kingdom (U.K.). The “European Car of the Year” Finalist and “Women’s World Car of the Year” are now open for orders with prices starting at £25,270 (or about $30,988 USD) for the 308 hatchback and £26,470 (or about $32,460 USD) for the 308 station wagon (SW).
The new Peugeot 308 and 308 SW are the latest models to feature Peugeot’s distinctive design language and Peugeot’s next-generation i-Cockpit® interior. At the front, of the new Peugeot 308 and 308 SW are the first models to proudly feature the brand’s new logo, a roaring lion’s head which also neatly houses the radar sensors used by autonomous driving aids for a sleeker look.
Both models look to continue Peugeot’s incredible success in the C-Segment and are available from launch with efficient plug-in hybrid (PHEV) powertrains for the first time, while fully electric variants will follow in 2023.
Inside, all models feature Peugeot’s next-generation i-Cockpit® configuration with a new compact multi-function steering wheel and a 10-inch HD capacitive color touchscreen that houses Peugeot’s new i-Connect® infotainment system (available from Allure trim). Also new for the 308 and 308 SW are the customizable i-Toggles® controls (available from Allure trim) that allow owners to set personalized shortcut keys for numerous functions for enhanced ease of use. Both the 308 and 308 SW can be specified with heated AGR accredited front seats with 10-way electric adjustment and a multi-point massage system.
The new 308 and 308 SW models come standard with a number of key safety and driver assistance technologies, including:
- Active Safety Brake with pedestrian and cyclist detection
- Intelligent Speed Adaptation
- Lane Keeping Assist
- Programmable cruise control and speed limiter
- Driver attention warning
And can be specified with:
- Adaptive Cruise Control with Stop Function
- Full Matrix LED headlights
- Rear Cross-Traffic Alert
- 360-degree surround-view parking camera
From launch, both the 308 and 308 SW are available with a choice of two PHEV powertrains in HYBRID 180 or HYBRID 225 variants. Both feature Peugeot’s 1.6-liter four-cylinder gasoline engine and are powered by a 12.4kWh battery connected to an 81kW electric motor. Capable of up to 37 miles (WLTP) from a single charge, the HYBRID 180 is also eligible for a low 8% Benefit-in-Kind (BIK) rate (2022 / 2023), making it ideal for fleet and business users. A full charge using a 7.4kWh WallBox charger will take just 3 hours 50 minutes, while the optional 7.4kW charger reduces this to 1 hour 55 minutes.
In addition, Peugeot’s advanced 1.2-liter PureTech gasoline and 1.5-liter BlueHDi diesel engines are also available, both with 130 horsepower, giving customers the complete ‘Power of Choice’ to choose the powertrain that best meets their needs.
Julie David, Managing Director of Peugeot UK, said: “The compact family car class remains one of the most important and competitive segments and is one where Peugeot excels. The 308 and 308 SW offer buyers the possibility to choose the powertrain that best meets their needs, and represents another step in our commitment to offering an electrified variant across our entire model line-up by 2025.”
Both the 308 and 308 SW are available from Peugeot retailers and to buy online from Peugeot. Buy Online allows customers to configure and order their vehicle entirely online and makes purchasing a car online simple and convenient. Customers can configure their vehicle, obtain a part exchange valuation, personalize their finance, and complete their purchase including home delivery options where available, all from the comfort of their own home. Buyers can also schedule a live one-on-one virtual tour of the 308 and 308 SW via the Virtual Showroom too.