Jeep® Brings Back Reign for 2026 Wrangler and Gladiator

Jeep® is once again turning heads with the official return of the Reign (PHT) exterior color, now available on the 2026 Wrangler (JL) and, for the very first time, the Gladiator (JT). Known for rolling out high-impact colors that grab attention, Jeep is giving enthusiasts another chance to order one of the boldest factory shades ever to grace its lineup.

A Purple Legacy – 

Purple has always had a special place in Jeep’s history. The first factory-offered hue arrived in 2018 on the Wrangler (JK) as Xtreme Purple. Fast forward to 2023, and Jeep revived the shade with a fresh name—Reign. Its popularity with enthusiasts pushed Jeep to bring it back once more for 2026. This time, it’s not just Wranglers that get to wear it. Gladiator fans finally have the chance to show off their trucks in this eye-catching color.

Why Reign Stands Out – 

The name Reign plays off the iconic single “Purple Rain” by Prince, a nod to pop culture that blends Jeep’s adventurous spirit with a bold personality. It’s a color designed to stand out on the trail, in the city, or at your local cars and coffee. For Jeep, it’s not just about style—it’s about allowing customers to personalize their vehicles in a way that reflects their adventurous side.

Limited, But Iconic – 

Like other high-impact colors in Jeep’s portfolio, Reign won’t be around forever. Orders are officially open, though availability may vary depending on trim level. Jeep also confirmed another limited-edition paint option—Goldilocks (PYC)—will join the lineup later, keeping the palette fresh for those looking for something different.

A Factory-Backed Statement – 

High-impact colors like Reign aren’t just about paint—they’re a statement. Jeep has built a reputation for making its vehicles more than just tools for adventure. They’re canvases for self-expression, and Reign is the perfect example of that philosophy. Whether tackling trails, cruising the open road, or just pulling into the driveway, Wranglers and Gladiators in Reign won’t go unnoticed.

For 2026, Jeep proves once again that adventure should be as bold as it feels. If you’ve been waiting for the perfect time to go purple, now’s your chance.