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Jeep® Reduces Pricing For 2025 Grand Cherokee Lineup

Jeep's Strategy to Enhance Affordability Amid Market Challenges...

Jeep® has made the 2025 Grand Cherokee lineup more accessible for U.S. buyers, offering reduced pricing across its range. Starting at a manufacturer’s suggested retail price (MSRP) of $37,035, the 2025 Grand Cherokee lineup aims to balance luxury and off-road prowess with affordability. This new pricing strategy makes all 3.6-liter Pentastar V6-powered Grand Cherokee Laredo models available for under $40,000, enhancing the appeal of this fifth-generation SUV.

Improved Pricing Across the Grand Cherokee Lineup – 

2025 Jeep® Grand Cherokee Trailhawk 4xe. (Jeep).

Since its debut in 1992, the Jeep Grand Cherokee has been a symbol of premium SUV capabilities, earning a reputation for combining luxury with off-road readiness. The 2025 lineup continues this tradition while offering better value. This pricing adjustment includes the two-row Grand Cherokee, the three-row Grand Cherokee L, and the plug-in hybrid (PHEV) Grand Cherokee 4xe.

“The Jeep brand is dedicated to offering an enviable combination of unmatched off-road capability, freedom of choice, and exceptional value,” said Bob Broderdorf, Senior Vice President of Jeep North America. “By making the 2025 Grand Cherokee more affordable, including all Laredo models under $40,000 MSRP, the Jeep ownership experience of the most awarded SUV ever is even more accessible.”

The Jeep Grand Cherokee Lineup – 

2025 Jeep® Grand Cherokee L Summit Reserve. (Jeep).
  • Two-row Grand Cherokee: This SUV offers classic Jeep styling and off-road capability in a smaller footprint, suitable for those seeking a premium yet versatile SUV.
  • Three-row Grand Cherokee L: Adds extra seating capacity, catering to families needing more space without sacrificing comfort or capability.
  • Grand Cherokee 4xe: A plug-in hybrid (PHEV) that offers up to 56 MPGe, 25 miles of all-electric range, and a Trailhawk 4xe option for maximum off-road capability.

Pricing for the 2025 Jeep Grand Cherokee Lineup – 

2025 Jeep® Grand Cherokee Summit 4×4. (Jeep).

Below is a detailed pricing chart for all 2025 Jeep Grand Cherokee models, reflecting the adjustments across the range. Note that all prices exclude a $1,795 destination fee:

Model MSRP
2025 Jeep Grand Cherokee (Two-Row)  
Laredo 4×2 $37,035
Laredo 4×4 $39,035
Limited 4×2 $42,905
Limited 4×4 $44,905
Overland 4×4 $56,995
Summit 4×4 $58,560
2025 Jeep Grand Cherokee L (Three-Row)  
Laredo 4×2 $39,035
Laredo 4×4 $41,035
Limited 4×2 $44,905
Limited 4×4 $46,905
Overland 4×4 $58,995
Summit 4×4 $60,560
2025 Jeep Grand Cherokee 4xe  
Limited 4×4 $60,490
Trailhawk 4×4 $66,185
Overland 4×4 $73,480
Summit 4×4 $74,670

Production and Legacy – 

2025 Jeep® Grand Cherokee Summit Reserve 4×4. (Jeep).

All 2025 Jeep Grand Cherokee models are produced at the Detroit Assembly Complex, which includes the Jefferson and Mack plants in Detroit, Michigan. The current fifth-generation Grand Cherokee, introduced in 2021, continues to lead the full-size SUV market by offering a blend of upscale design, advanced technology, and legendary off-road capability. The pricing adjustment aims to make this flagship SUV even more competitive, appealing to long-time fans and new buyers looking for value and versatility.

Enhanced Affordability Meets Iconic Capability – 

2025 Jeep® Grand Cherokee Summit Reserve 4×4. (Jeep).

Jeep’s pricing adjustments for 2025 bring a more accessible entry point into the Grand Cherokee lineup, allowing more customers to experience the brand’s blend of luxury, performance, and legendary off-road capabilities. 

While it remains to be seen if this pricing adjustment will boost sales, Jeep faces challenges such as high interest rates and lingering concerns over Stellantis due to recent layoffs across the U.S.

Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only the Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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Are they decontenting the vehicles to lower the price?

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Jeep took a gamble at going head to head with Range Rover in the upscale SUV segment. Personally I like the idea, but they raised prices across the board without considering the history of their product for middle class customers. There is the rub.
I also thought spinning off the Wagoneer as a stand-alone luxury model was a good idea, if you want Wagoneer luxury and importantly prestige, you pay for that prestige. I would have put the Jeep logo on the Wagoneer, but the Wagoneer logo would still be featured on the front and doors. Stay with this Jeep, your on the right trail.
Frankly the S model was another right move squandered by bad management decisions. A gasoline engine would have saved this model, as an all electric, it dies on the lots of dealerships for sure.
Bottom line, Jeep needs to follow its roots in pricing but smartly create a luxury model lineup to go after those pesky Range Rovers.

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