Last year, we told you about how Fiat Chrysler Automobiles (FCA US) wraps the tower of the Chrysler World Headquarters and Technology Center with a mural of one of their latest products. For the past several months, the building has been wrapped highlighting the Company’s success by winning Motor Trend’s 2019 Truck of the Year with the all-new 2019 Ram 1500, as well as taking Motor Trend’s top honors with the 2019 SUV of the Year with the 2019 Jeep® Wrangler (JL).
That wrap was taken down recently and was replaced with a new wrap showcasing the all-new 2020 Jeep® Gladiator Rubicon. The wrap is proudly displayed on the 15-story tower overlooking the campus with the words “Live Wide Open” across the top. The advertisement also displays the Company’s thanks to its employees for the best month of retail sales for the iconic brand with the statement, “Thank You FCA Employees For The Best Jeep® Retail Sales Month Ever!”
The 5.4 million-square-foot complex is the second-largest building in the U.S. in floor space. Only the Pentagon is larger. Over 200,000 cars travel past the building on Interstate 75 in Auburn Hills, Michigan, daily. The 15-story tower is the centerpiece of the complex and can be seen for quite a distance on the down the interstate.
Not only is it a proud moment for the company to display to the hundreds of thousands of people who drive by every day, but it was a way to thank their employees for all their hard work.