A couple of times a year, FCA US wraps the tower of the Chrysler World Headquarters and Technology Center with a mural of one of their latest products. The 5.4 million-square-foot complex is the second-largest building in the U.S. in floor space (all under one roof). Only the Pentagon is larger.
Over 200,000 cars travel past the building on Interstate 75 in Auburn Hills, Michigan, daily. The 15-story tower is the centerpiece of the complex and can be seen for quite a distance on the down the interstate. For the past several months, the Jeep Compass has graced the front building. Just last week, FCA US had the wrap on the building changed to feature the all-new 2019 Ram 1500.
The 15-story mural also features the new tagline for the 2019 Ram 1500 of “Here’s to integrity, courage and hard work. Built To Serve.”