You might remember towards the end of the 2020 model year, the Jeep® brand announced the introduction of the Latitude LUX trim level for the Jeep Cherokee. Today, Jeep announced the return of the Latitude LUX model for the 2021 model year. It’s no secret that the Jeep® brand has been struggling with sales of its midsize Jeep Cherokee. So Jeep is hoping the new LUX trim level will help boost sales.
With 44% of Cherokee buyers purchasing the Latitude and Latitude Plus models, Jeep is adding a more premium package to its Latitude lineup with the new Latitude LUX. Adding some content found on the Limited model, the Latitude LUX gets the luxury treatment without adding the extra bling.
“The new 2021 Cherokee Latitude LUX truly enhances the Jeep lineup and is a direct reflection of what our customers want and value the most in their vehicle – everyday practicality, exceptional comfort, with outstanding ride and handling characteristics,” said Jim Morrison, Head of Jeep Brand – FCA North America. “As the most capable midsize sport-utility vehicle, the Jeep Cherokee continues to offer consumers the ultimate blend of all-weather 4×4 capability and even more standard amenities at an incredible value.”
The Jeep Cherokee Latitude LUX includes a host of standard premium amenities, including Nappa leather seats, power front seats with power lumbar adjuster, heated front seats, premium-wrapped heated steering wheel, remote start, windshield wiper deicer, and the latest Uconnect system with standard Apple CarPlay and Android Auto. Available features include a dual-pane panoramic sunroof, premium nine-speaker Alpine sound system, and 8.4-inch touchscreen radio.
The Cherokee Latitude LUX comes standard with the 3.2-liter Pentastar V6 engine with Engine Stop/Start (ESS) technology and high-efficient 9-speed automatic transmission. As the only V6 engine in its class, the Cherokee Latitude LUX delivers 29 mpg highway and best-in-class towing capability (up to 4,500 pounds). The optional 2.0-liter turbocharged inline-four-cylinder optimizes performance and fuel economy up to 31 mpg while making 270 horsepower and 295 lb.-ft. of torque.
For 4×4 buyers, the Latitude LUX comes standard with the Jeep brand’s renowned Selec-Terrain traction control system, which allows the driver to choose between five modes for optimal on and off-road performance. Jeep Cherokee maintains its benchmark position by featuring rear-axle disconnect technology that results in reduced energy loss when 4×4 capability isn’t needed while improving fuel efficiency. The rear-axle disconnect seamlessly switches between two and four-wheel drive for full-time torque management and does not require input from the driver.
The 2021 Jeep Cherokee Latitude LUX model is available with a few optional packages:
- Comfort and Convenience Group – $995
- 115-Volt Auxiliary Power-Outlet
- 8.4-Inch Uconnect® 4 Touchscreen Display
- A/C Auto Temperature Control w/Dual-Zone Control
- Cluster 7.0-Inch TFT Color Display
- Humidity Sensor
- Power Liftgate
- Premium Air Filter
- Automatic-Dimming Rear-View Mirror
- Security Alarm
- Universal Garage-Door Opener
- Sun and Sound Group – $1,995
- Dual-Pane Panoramic Sunroof
- Premium Alpine® Speaker System
- Interior Package By Mopar – $265
- Cargo Area-Liner by Mopar®
- Slush Mats by Mopar®
- Trailer-Tow Group – $895
- 7 and 4- Pin Wiring Harness
- Class III Receiver
- Heavy-Duty Engine Cooling
- Trailer Tow Wiring Harness
- 3.517 Final Drive Ratio (Unavailable with Some Configurations)
The 2021 Jeep Cherokee Latitude LUX is available in 11 exterior colors. Those colors include Billet Silver, Bright White, Diamond Black Crystal, Granite Crystal, Light Brownstone, Olive Green, Sangria, Slate Blue, Spitfire Orange, Sting-Gray, and Velvet Red. Every color with the exception of Bright White has a $245 premium.
With a U.S. Manufacturer’s Suggested Retail Price (MSRP) of $30,145 for 4×2 models and $31,645 for 4×4 models (plus $1,495 destination), Cherokee Latitude LUX models are currently available for sale and order through local Jeep dealers.