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Inside Design: Ram Macho Power Wagon Concept:

The Concept That Took The Power Wagon Even Further...

With the public debut of the 2019 Ram 2500 Power Wagon last week, we got to see some familiar design elements from the Ram Macho Power Wagon Concept that finally made their way into production. So we thought we would go over the Ram Macho Power Wagon Concept, since a lot of people had questions on the concept from a few years ago.

Ram Macho Power Wagon Concept at the Las Vegas Neon Museum. (Ram).

The Ram Macho Power Wagon Concept owes its moniker to a popular Power Wagon trim level from the 1970s, and the heavy-duty pickup lives up to its audacious namesake. The Mopar-modified Ram is a bold take on the Power Wagon’s reputation for off-road capability with added versatility delivered by Mopar concept and production products.

That adaptability was showcased in the 6-foot, 4-inch bed of the Macho Power Wagon, where a Mopar concept Satin Black accessory sliding RamRack securely stored toys to fit a variety of lifestyles. The Ram Rack was designed to neatly slide up and stow under the cab’s sail panel when not in use. The bed rack worked in concert with a RamRack roof system that locked down items with six unique tie downs.

Ram Macho Power Wagon Concept at the Las Vegas Neon Museum. (Ram).

The Ram Macho Power Wagon was elevated by a four-inch custom lift kit and giant 37-inch x 12 1/2-inch Nitto Trail Grappler MT tires, set on concept 18-inch beadlock wheels. The vibrant Macho Mango body color, which also extended to the beadlock wheel rings, was accented with painted black graphics on the side and rear. The concept, aggressive hood was Satin Black, and a new front bumper was equipped for the trail with a winch, winch guard and tow hooks.

Further exterior customizations included one-piece Mopar concept off-road running boards, larger concept fender flares, low-gloss black door handles and a 21-inch heavy-duty light bar and LED clearance lights on the roof. Both front and rear bumpers integrated painted, bright silver skid plates and tow hooks. Black “RAM” lettering on the grille and body sides was outlined in Macho Mango.

Ram Macho Power Wagon Concept. (Ram).

Macho Mango also brightened the interior, coloring the steering wheel Ram logo and the trim on the gauges, HVAC, infotainment center and side door panels. Interior Mopar accessory upgrades included wireless charging, a pedal kit, front and rear all-weather mats and “RAM”-letter logo sill guards. Under the Macho Power Wagon’s hood was a 6.4-liter HEMI engine paired with a six-speed automatic transmission. A Mopar cold-air intake injected added performance and concept, dual-wall five-inch Mopar exhaust tips were black-powder coated and provided a deeper note.

Can you name the similarities of the Macho Power Wagon Concept and the 2019 Ram 2500 Power Wagon? Include your comments below. For more information on the 2019 Ram 2500 Power Wagon, be sure to visit HDRams.com.

Ram Macho Power Wagon Concept Image Gallery:

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Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only a Co-Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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