RamWhat If

Reimagining If Ram Returned To Class 8 Semi-Truck Production

Dodge Had Some Pretty Unique Medium- and Heavy-Duty Offerings Over The Years...

Ram Trucks was established in 2009 as a spin-off brand from Dodge, focusing on trucks and commercial vehicles to target those segments and provide a unique marketing approach. At the time, Ram continued producing pickup trucks like the Ram 1500, Ram Heavy Duty, Ram Heavy Duty Chassis Cab, and the midsize Dakota. However, Ram management expressed interest in expanding the brand, especially in the commercial sector.

Dodge LCF Ad From A Brochure. 

Former Ram CEO Fred Diaz mentioned in 2009, “We are considering entering the Class 8 market, which includes the 18-wheelers you see out there.” At the time, Fiat, which managed the Chrysler Group before the formation of Fiat Chrysler Automobiles (FCA), owned Iveco, a global producer of commercial trucks. This made it plausible for Ram to consider leveraging Iveco’s products for its expansion plans. However, despite discussions, no concrete developments occurred.

Many younger people might not know that Dodge once manufactured medium-duty and heavy-duty commercial trucks such as the Low Cab Forward (LCF) or C-Series, L-Series tilt cab trucks, and the powerful Bighorn. Chrysler’s financial issues in the late 1970s led to the discontinuation of these trucks to save cash.

Ram Class 8 Semi Truck Design.

As Ram has grown into a significant brand within the Stellantis portfolio, there has been speculation about whether Ram could ever return to the larger truck market. Nevertheless, several factors could hinder this endeavor. One issue is the dealer network’s understanding of the needs of semi-truck operators. While some Ram dealerships have commercial truck centers, building dedicated facilities for servicing and repairing these vehicles would require substantial capital investment. Despite these challenges, Ram’s extensive dealer network in North America could be leveraged to capitalize on the market if a solution is found.

Given its partnership with Cummins, vast established dealer network, and brand recognition, it couldn’t be totally out of the question.

Ram Class 8 Semi Truck Design.

Using Photoshop programs, we have created several designs to show what such a vehicle could look like in today’s marketplace. The uniquely generated designs incorporated several Ram Truck styling elements to the exterior and interior ideas for a Class 8 tractor. Given Ram Trucks’ use of “big-rig” styling elements over the past 30 years, envisioning these ideas on the road is captivating.

So what do you think? Should Ram enter the Class 8 segment? Let us know in the comments below.

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Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only the Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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I could only imagine how luxurious a sleeper cab Tungsten, Limited or Longhorn trim level would be. Hopefully it would look like a Dodge, Drive like a Dodge and Sound like a Dodge with a big Cummins engine in it and some decent sounding pipes! Honestly I'd love to see Ram Semi trucks on the road!

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Absolutely build another class 8. I remember when you bought class 8 (Bighorn) they gave you a new pickup! That's been a day or three ago ,lol. Always liked the Bighorn and can imagine with the styling and interiors of today combined with Cummins power and updated exterior design , They could hold their own in Class 8 catagory. Build'em and we will try'em !😎

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I would absolutely enjoy driving a ram semi truck. 🚛 if they really think about it, Freightliner and Mack TRUCKS are both ran under the Chrysler Corporation. So there is where they would be able to put their RAM shop and mechanics. 🧰

The one thing I would love to see in a semi truck that nobody has done yet is put a chip in the key so the vehicle cannot be stolen as easy.

Not 18 wheeler on the market today has a chip in the key. Only one truck on the market has a key that cannot be duplicated very easily which is Volvo and they laser cut keys.. so maybe some laser cut keys and a chip would prevent semi trucks from being stolen.

So like the freightliner Cascadia, under the Chrysler Corporation.

I am currently driving a 2023 Kenworth T680 with a Cummins..

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I think they should definitely do this. Only suggestion I have is do not make it look like all the other trucks out there. With similar cabs to the Volvo or cascadia and make a set forward front axle and a long hood model as well. I love my ram and would definitely drive one of these.

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