The Jeep® Gladiator (JT) has long been hailed for its exceptional four-wheel-drive (4×4) capabilities, but recent sales figures have shown a different story. Despite its outstanding capabilities, the midsize pickup has faced challenges in maintaining its market share in the United States. However, the 2023 Gladiator’s struggles present a unique opportunity for buyers, as dealers look to clear out their inventory ahead of the 2024 model’s arrival.
Just two years ago, the Gladiator achieved a remarkable feat by posting its best-ever sales quarter in Q2 2021, followed closely by its best-ever third quarter in Q3 2021. These milestones were indicative of the Gladiator’s potential and the enthusiastic response it garnered from consumers. However, the landscape shifted dramatically in 2022 when overall sales in the United States witnessed a significant decline, plummeting by more than 13% compared to the previous year.
The challenging sales trajectory continued into the first half of 2023, with Gladiator sales down by a staggering 29% when compared to the same period in 2022. Jeep, recognizing the need to make room for the upcoming 2024 model, unveiled their latest offering at the North American International Auto Show (NAIAS) in Detroit, promising exciting updates and improvements.
In the meantime, dealerships are eager to clear their 2023 Gladiator stock, estimated to be around 18,000 units in inventory across the country. To achieve this, both Jeep and dealerships have rolled out unprecedented discounts and incentives, making it an ideal time for prospective buyers to make a move.
Jeep is leading the charge with a manufacturer discount of 10% off the Manufacturer’s Suggested Retail Price (MSRP) for any 2023 Gladiator purchase or lease, valid through October 2. California residents, along with a select few other states, enjoy an even more generous 15% discount. These discounts can be stacked with other incentives, resulting in significant savings.
So, if the call of adventure beckons, and you’ve been eyeing the Gladiator, now is the time to make your move and secure a remarkable deal.
No replies yet
Loading new replies...
Join the full discussion at the Mopar Insiders Forum →