Fiat Chrysler Automobiles (FCA) will be taking part at this year’s Consumer Electronics Show (CES) which starts today and last through Thursday, January 14th. Due to the on-going pandemic, CES has now become virtual for 2021. This virtual presentation is allowing people who might not have been available to visit Las Vegas for the actual event in years past, to participate this year from the comfort of their own home.
FCA will demonstrate the company’s newest technologies through a number of detailed interactive product tours. Users will be able to take a guided tour hosted by a virtual brand ambassador who will curate information depending on the user’s preference. The tour will give a deeper understanding of FCA’s product and latest technologies through a 3D experience for 12 FCA vehicles, including the following…
- Jeep® Grand Wagoneer Concept
- 2021 Jeep Grand Cherokee L Summit Reserve
- 2021 Jeep Wrangler Unlimited Rubicon 4xe
- 2021 Jeep Renegade Limited 4xe
- 2021 Jeep Gladiator Mojave
- 2021 Jeep Wrangler Unlimited Rubicon
For those who use their mobile devices, FCA worked with Google to leverage its cloud-streaming technology to deliver a photo-realistic augmented reality (AR) model of the new Wrangler Unlimited 4xe to viewer’s phones. CES attendees can access the AR experience via a QR code on FCA’s virtual showroom, which allows them to interact with the 3D model of the Jeep, change its colors and inspect details of the interior.
Participants can also place the customized vehicle in a physical space, like their driveway, to see how it will fit their lifestyle. This AR experience with the Jeep Wrangler will also be launched in Google Search in the coming weeks.
To check out the full-experience yourself, go to FCACES2021.com.
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