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FCA Goes Digital For This Year’s CES 2021 Show!

Check Out The Latest Vehicles & Technology From FCA On Your Mobile Device...

Fiat Chrysler Automobiles (FCA) will be taking part at this year’s Consumer Electronics Show (CES) which starts today and last through Thursday, January 14th. Due to the on-going pandemic, CES has now become virtual for 2021. This virtual presentation is allowing people who might not have been available to visit Las Vegas for the actual event in years past, to participate this year from the comfort of their own home.

The FCA CES 2021 Virtual Display. (FCA).

FCA will demonstrate the company’s newest technologies through a number of detailed interactive product tours. Users will be able to take a guided tour hosted by a virtual brand ambassador who will curate information depending on the user’s preference. The tour will give a deeper understanding of FCA’s product and latest technologies through a 3D experience for 12 FCA vehicles, including the following…





Alfa Romeo:


For those who use their mobile devices, FCA worked with Google to leverage its cloud-streaming technology to deliver a photo-realistic augmented reality (AR) model of the new Wrangler Unlimited 4xe to viewer’s phones. CES attendees can access the AR experience via a QR code on FCA’s virtual showroom, which allows them to interact with the 3D model of the Jeep, change its colors and inspect details of the interior.

2021 Alfa Romeo Stelvio Quadrifoglio on FCA’s digital CES 2021 interactive display. (FCA).

Participants can also place the customized vehicle in a physical space, like their driveway, to see how it will fit their lifestyle. This AR experience with the Jeep Wrangler will also be launched in Google Search in the coming weeks.

To check out the full-experience yourself, go to

Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only a Co-Editor for,, and but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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FCA Goes Digital For This Year’s CES 2021 Show!​

Check Out The Latest Vehicles & Technology From FCA On Your Mobile Device...​


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