Dodge / Ram Take Home 2024 Kelley Blue Book Consumer Choice Awards

The Dodge and Ram brands have clinched top honors in the 2024 Kelley Blue Book (KBB) Consumer Choice Awards. Dodge secured the coveted title for “Best Car Styling Brand,” while Ram triumphed as the “Best Overall Truck Brand,” marking an impressive feat for both marques.

These accolades bestowed upon both Dodge and Ram are the result of thorough analysis conducted by KBB’s Brand Watch study, which delves into the preceptions and preferences of over 12,000 prospective car buyers annually. This comprehensive research provides invaluable insights into the factors influencing consumers’ automotive purchase decisions, including brand familiarity, loyalty, and overall perception.

Ram’s triumph as Best Overall Truck Brand,” underscores the unwavering consumer affinity for its lineup of robust and versatile vehicles. The brand’s recent unveiling of the 2025 Ram 1500, featuring the innovative twin turbocharged 3.0-liter HURRICANE I6 engine family, signifies a commitment to delivering enhanced power, performance, and fuel efficiency. While the new ultra-luxury Tungsten model, pushes the brand more upscale.

Meanwhile, Dodge’s recognition for “Best Car Styling Brand,” reaffirms its status as a trailblazer in automotive design. The introduction of the all-new, all-electric Dodge Charger Daytona coupe, including the  670 horsepower 2024 Dodge Charger Daytona Scat Pack, epitomizes the brand’s relentless pursuit of innovation, blending traditional muscle car looks with new design features like the radical R-Wing front spoiler.