Dodge Makes Its Debut As “Official Vehicles” Of WorldSBK Championship

Dodge Europe kicked off its debut as the “Official Vehicle” partner of the 2024 WorldSBK Championship during the second round of competition at Circuit de Barcelona-Catalunya in Spain. The collaboration marks the American automaker’s inaugural foray into the high-octane realm of superbike racing, promising to inject a dose of bold, unbridled power onto the track.

Aligning seamlessly with Dodge’s signature ethos of strength and audacity, this partnership is a match made in adrenaline-fueled heaven. With an exclusive fleet of five high-performance vehicles, Dodge Europe is poised to take the WorldSBK Championship by storm.

At the forefront of this exhilarating alliance are the iconic Dodge Challenger SRT HELLCATs, blazing a trail as the Official Safety Cars of the competition. Powered by the legendary supercharged 6.2-liter HEMI® HELLCAT V8 engine delivering 717 horsepower under the hood, ensuring they’re more than ready to tackle any challenges the track throws their way.

But the excitement doesn’t stop there. Dodge Europe is also rolling out the heavy artillery with the Dodge Durango SRT392 and Durango SRT HELLCAT, stepping into the pivotal roles of Race Director and FIM Safety Officer official vehicles. With their robust engines and uncompromising performance, these vehicles are primed to navigate the complexities of race-day operations with ease.

What sets Dodge Europe’s fleet apart is its unwavering commitment to authenticity. These are no modified race cars; they’re straight from the showroom floor, embodying the raw power and precision that define the Dodge experience. 

“We are delighted to begin this partnership with WorldSBK: a collaboration built on common, shared values and allowing us to reach out to an audience sympathetic to our brand,”stated Matt McAlear, Senior Vice President Dodge Sales and Marketing. “Power, grit and a love for adrenaline are values that have always been at the core of Dodge, and they also distinguish the World Superbike Championship and its fans. We are thrilled to be participating as a partner in this season, our greatest cheers to the Dodge Europe Team for this special project!” 

“Built to take on the road in style, Dodge muscle cars deliver on the promise of their looks with power and acceleration under the hood to match,” stated Francesco Valentino, Head of WorldSBK Commercial & Marketing Department. “We are proud and thrilled to welcome Dodge and bring it together with WorldSBK. As a production-based motorcycling series, we identify with Dodge’s tradition of high-performance cars, and the alignment of our values makes for an exciting brand association.”

Dodge SBKWorld Championship Fleet Image Gallery:

Dodge SBKWorld Championship Fleet. (Dodge).

Dodge SBKWorld Championship Fleet. (Dodge).

Dodge SBKWorld Championship Fleet. (Dodge).

Dodge SBKWorld Championship Fleet. (Dodge).

Dodge SBKWorld Championship Fleet. (Dodge).

Dodge SBKWorld Championship Fleet. (Dodge).