The first-ever Dodge Last Call Powered by Roadkill Nights Vegas event is in the book. More than 10,000 attendees packed The Strip at Las Vegas Motor Speedway to witness the event, which also featured appearances by celebrities and automotive influencers, drag racing, a cruise-in car show, and sponsor/vendor midway areas.
Debut of the 2023 Dodge Challenger SRT Demon 170 –
The Dodge Last Call Powered by Roadkill Nights Vegas event marked the debut of the most powerful muscle car in the world, the 2023 Dodge Challenger SRT Demon 170, which was dropped from a Kaman K-MAX helicopter onto The Strip at Las Vegas Motor Speedway. The event also showcased the seventh and final Dodge “Last Call” special-edition vehicle, which drew the attention of Dodge enthusiasts and fans from around the globe.
Celebrity Appearances –
The event was not just about the reveal of the Dodge Challenger SRT Demon 170 but also featured appearances by celebrities such as Jay Leno, Bill Goldberg, Kenny Wayne Shepherd, Josh “Chop” Towbin, and MotorTrend television personalities David Freiburger, Mike Finnegan, Chris Jacobs, and Alex Taylor. Automotive influencers Westen Champlin and Demonology were also present at the event.
Direct Connection Stage Kits For Modern-Era Dodge Challenger Now Available –
During the pre-game prior to the Demon 170 reveal, Dodge announced that Direct Connection stage kits for the modern-era Dodge Challenger are now available for purchase at DCPerformance.com. Direct Connection is the Dodge performance parts brand and is the exclusive source for high-performance parts and technical expertise straight from the factory.
Drag Racing –
The event also featured drag racing on The Strip at Las Vegas Motor Speedway in various categories, including Small Tire, Big Tire, and Fastest Dodge. Christopher Thompson claimed victory in the Big Tire class, while Chris Yanez earned the overall win in the Small Tire category. Other event activities included Dodge HELLCAT Thrill Rides, Demon simulators, and a cruise-in car show.
One-Hour Post-Reveal Special Performance by Diplo –
Grammy-winning superstar Diplo wrapped up the night with an epic one-hour post-reveal special performance, which was a treat for attendees after a long day of activities. Event partners with an onsite presence at the event included Mickey Thompson Tires, Radford Racing School, U.S. Coast Guard, U.S. Navy, U.S. Army, U.S. Marines, Gateway Classic Cars Las Vegas, and Staga Motorsports.
The Numbers –
The Dodge Last Call Powered by Roadkill Nights Vegas event drew more than 50 million online views, 10,000+ event attendees, 1,300+ Dodge thrill/drift rides/simulator rides, 400+ cruise-in car show vehicles, 65 drag-racing competitors, and four billboards on the Vegas Strip showing Livestream event coverage.
The performance festival will also stage its customary summer event in Metro Detroit, the MotorTrend Presents Roadkill Nights Powered by Dodge event, which will feature a new format for the popular Dodge Direct Connection Grudge Race. Grudge Race competitors will pair up in 2023 and use the all-new Dodge Direct Connection HurriCrate series of engines, derived from the all-new 3.0-liter twin-turbocharged Hurricane engine, as the foundational building blocks of their respective drag car build projects.
