They the most profitable in North American, because they run the business better.
You discuss your 2016 , but that truck was. woefully underpriced in every & all measures: hence the reason for the DT's existence which was getting rid of the price-gap vs Ford ( they now higher the F-Series).
Your whole rant about paint charges is something better off for Government...GM also charge for Paint.
My ’16 Ram has been the best truck of the 4 Rams I have owned. It just runs with minimal issues. I had the usual Hemi manifold bolts issue, but that was the biggest issue.
So being under priced to competitors is bad and being over competitor pricing is good. That is priceless.
If they are charging more than the quality should be better. Since the DT has been released and it is still ongoing with the newer models, the rear window frames have been cracking and leaking. There are hundreds of pages on various Ram forums about the problem. Some had 3 or more replacement windows installed, only to have the problem return. Supposedly the windows have been redesigned a couple times and the problem persists. When the leaks occur, it damages the electrical components behind the rear seat. The headliner and other interior pieces get wet and have to be replaced on cleaned, depending on damage. Ram has put out an extended warranty on the window, acknowledging the problem, yet it persists.
Along with this, the 3rd brake light leaks because of the use of a cheap gasket.
Some had the carpet being soaked because water was coming in through seams in the firewall where the sealer was not applied correctly. The fix is to remove the front fenders and reseal the seams.
The Uconnect software is not ready for prime time. Ongoing multiple issues that never should have reached the final production stage. It is the let the owner do our testing motto. Guess they never heard of stress testing the system to see how it would work under multiple scenarios.
The paint charges are ridicules.
My ’19 Charger is Octane red. There was no upcharge for it. On the 23’s it was 395. The ’24 Durango is 395. The Velvet red, same as Octane red, is 595 on the GC, and the Wagoneer is 695.
Delmonico red on the Ram, same as the other 2 names, is 295.
Tell me this makes any sense. Same color, vehicles smaller than the Ram that uses more paint, and the Ram is cheaper. So much for some paints cost more.
They cannot justify continued high prices with ongoing issues like this.
No wonder Stellantis has to resort to 10 to 15% off sticker pricing. It just brings the pricing down to where it really should be.
It is truly price gouging at its finest. The hell with producing a quality product.
My ’16 Ram has no water leaks, Uconnect works fine, and there was no upcharge for black paint. I also have the Lifetime, unlimited mileage, max care factory warranty. It sure makes me think about buying a new Ram when they are having so many ongoing problems, while my ‘underpriced’ Ram runs great with only 71k miles, and hopefully many more trouble-free miles to come.