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Better start thinking of a new name for the Cherokees

@TripleT
You beat me to it...........but It was going to also have the other Stellantis controversy: Iran
 
I would tell Jeep to stand its ground that a significant investment in copyrights and IP has been involved. I guess this is more of a shakedown then actual outrage. Actually have Cherokee in my blood line....

My guess is they fold like a house of cards.
 
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Jeep Captain is good name instead of Cherokee.
 
TripleT said:
I would tell Jeep to stand its ground that a significant investment in copyrights and IP has been involved. I guess this is more of a shakedown then actual outrage. Actually have Cherokee in my blood line....
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Back in 2018 Peugeot Maker Halts Iran Expansion, Yielding to U.S. Sanctions - Bloomberg
But now A U.S.-Iran deal is ultimately possible because Iran needs money, analyst says
The PSA business in Iran was actual started by Rootes which was purchase by Chrysler Corporation, Chrysler Corporation sold it with Chrysler Europe to PSA in 1978 Paykan - Wikipedia
 
Thank goodness DeSoto, Lafayette, and Lasalle no longer exist as brands to be hassled.

Jeep should leverage their military heritage and use the name "Kilroy." That name even comes with its own emblem.

BTW, Who is Ibn Battuta?
 
I'd be fine with reverting to Liberty and then keeping the Grand Cherokee name while paying them a bit of money for the continued use of their name.

The current Cherokee doesn't really deserve that name anyway and I don't think they should use it unless they actually make boxier off-road oriented vehicle.
 
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Cherokee will stay. I don't see any controversy with this.
 
Ryan said:
I'd be fine with reverting to Liberty and then keeping the Grand Cherokee name while paying them a bit of money for the continued use of their name.

The current Cherokee doesn't really deserve that name anyway and I don't think they should use it unless they actually make boxier off-road oriented vehicle.
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Grand Cherokee can be rename ''Grand Wrangler''.
 
I suspect that theis fuss is a ploy for dollars - the Cherokee nation is obviously getting short of cas and seeing some kind of royalty deal. Might be difficult - the name has been trademarked for decades.
 
patfromigh said:
Thank goodness DeSoto, Lafayette, and Lasalle no longer exist as brands to be hassled.

Jeep should leverage their military heritage and use the name "Kilroy." That name even comes with its own emblem.

BTW, Who is Ibn Battuta?
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Ibn Batuta was a muslim explorer that lived during the Middle Ages.
As for the name, IMO there's more to lose with a protracted media war against the Cherokee tribe than to win.

Does Stellantis really wants to have a legal battle for the right to use the name of a people that was the target of a genocide and systematically discriminated for generations? While this may lockdown the market of a dwindling market segment of the US population, it will alienate the majority of the market in many of the most affluent US states.
Just ditch the name and pick something else.

I do understand that many will have an emotional response, since they've grown attached to the name and the symbolism, but anyone with half a brain working in marketing will tell you that this is a bad decision.
 
Well at some point a line in the sand has to done with grievance society. There is no legal battle, Stellantis own the trademark for the name. What will be next city, county, even state names? I grew un near Kokomo, in little town call Chili, near the Eel RIver, of Miami County went to class with the Mongooses. Everyone of those a Miami name one of the biggest tribes in NA, one that integrated instead of fought not federally recognized because they didn't. Nearly everything where I grew up was a Aboriginal name. Should that all be Changed? My great great great Grandmother Desert Flower Penelope of the Cherokee nation would be honored that name live on, it should not be removed from history or being honored.

At some point one has to say yeah, No we are done. And those North East states continue to support person with no Aboriginal heritage, that leveraged public and educational set asides by falsely claiming she did so the outrage seems pretty selective. The wealth in those areas in migrating away at a astounding speed.

This is nothing more that someone else trying to move up on the grievance hierarchy..... when the entire history of the world and every continent has had migratory displacement. And the NA aboriginals are not innocent in this either as they did this tribally and ethnically. The Polynesians the Aboriginal people SA were displaced by the NA Aboriginals.

Ultimately companies like Stellantis are gutless and they will fold, but someone eventually needs to stand up or we will be living in a Orwellian Nightmare.
 
Your great great great grandmother is long dead. Meanwhile, you have an actual living representative of the Cherokee nation asking for Stellantis to use another name.
As for "grievance society", I don't think that Stellantis has to draw the line in the sand. And I am curious to know who is this "we" that should be done with this.
IMO, this should be done if there is a request from directly involved parties, as this is the case. In other situations that you mention if there's no request simply don't change it.

Quite frankly, I don't think that the Cherokee name is the hill "we" should die on. And it's quite easy to say "we" should die in this hill, when you are not going to be the one facing the potential negative repercussions in image, but Stellantis is.

But I fail to attribute a bigger importance to this maybe because in the european side, the italian brands every now and again killed model names and replaced them by new ones in the same segment and that wasn't a big deal (Uno to Punto, Tipo to Bravo/Brava, Alfa 156 to 159 to Giulia, etc...).
A smart manager would use this as an opportunity.
 
I don't appreciate you diminishing my heritage, she lives on in all her off spring. We is society in general. And as far as I know, offspring of the Cherokee nation didn't vote for who would represent the entire Cherokee nation. .

And maybe you don't know that the Marxist in North America have moved on from Class and to Grievance. It doesn't end with Cherokee, it never will end. We all know how the class thing worked out, 100 million dead or so. So yeah "We" do need to put a line in the sand eventually before we have a repeat of 20th century.

Like I said I doubt that Stellantis has the courage to defend there IP against woke politics. They will bend a knee, and bow, and then have to bow forever. That is how it working here, we are very close to what Orwell predicted.

And the Cherokee goes all the way back to J-series vehicles it not a fly be night vehicle. Guess should start looking for a new name for my State.
 
Cherokee is the English spelling and pronunciation of their name. Indians didn't even have a written language (code talkers anyone?).

Cherokee nation should stop infringing on Jeeps long standing trademark.
 
TripleT said:
And maybe you don't know that the Marxist in North America have moved on from Class and to Grievance. It doesn't end with Cherokee, it never will end. We all know how the class thing worked out, 100 million dead or so. So yeah "We" do need to put a line in the sand eventually before we have a repeat of 20th century.
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This x 1,000,000. The old Austrian Corporal was a rank amateur when you compare the numbers. Now, that's not to diminish National Socialism's evils. The Nazis were better at "boiling frogs" than the Bolsheviks. Germany was an educated and relatively modern industrialized nation compared to what became the USSR.
 
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