Chrysler Halts Development of Upcoming Crossover: What Does It Mean?

On Thursday, we posted an internal e-mail given to suppliers from Stellantis to suspend the Chrysler C6X its development program. This highly anticipated electric crossover, a variant of the Airflow Concept, was originally set to debut later this year. However, production has been put on hold until at least January 31, 2025, leading to widespread speculation about the brand’s future.

The C6X, initially inspired by the Airflow (CA) unveiled at CES 2022, underwent a major redesign after Chrysler CEO Christine Feuell requested a more boundary-pushing design language. This move shifted focus from the earlier Airflow design language to the futuristic Halcyon Concept design showcased last year. 

Chrysler’s EV ambitions have been clear since 2022, with Feuell pledging an all-electric lineup by 2028. Yet, the suspension of the C6X raises doubts about whether the brand is rethinking its EV roadmap. The delay comes amid growing skepticism toward electric vehicles (EVs), with many Americans and Canadians citing high costs and insufficient charging infrastructure as barriers to adoption.

Stellantis, too, has been adjusting its strategy. Under former CEO Carlos Tavares, the company pushed a bold Dare Forward 2030 plan to electrify its portfolio, aiming for 100% EVs in Europe and 50% in the U.S. by 2030. However, with Tavares’ departure in December and increased demand for hybrids over EVs in Europe, Stellantis may be reevaluating its aggressive EV targets.

The timing of this suspension is especially notable as 2025 marks the brand’s 100th anniversary. The milestone has passed without any special edition models, new products, or celebratory announcements, adding to concerns about the brand’s direction.

It’s unclear whether the C6X is delayed due to technical challenges, shifting priorities, or market conditions. However, we believe that the program will resume, bringing the company closer to reclaiming its status as a major player with a diverse lineup of vehicles.

Alfa Romeo recently announced it is delaying its transition to becoming an all-electric brand, citing pushback from European consumers who are favoring more affordable hybrids. Feuell, who was recently appointed as the CEO of Alfa Romeo North America, maybe observing a similar trend in the U.S. market and could be considering a similar strategy for the Chrysler brand.

For now, all eyes remain on Stellantis and Chrysler to clarify their plans for the C6X and the brand’s future.