Chrysler and the Autism Society of America are set to announce a new long-term partnership initiative that supports the driving needs of individuals with autism and their loved ones, including through the creation of a new Calm Cabin package that can transform any Chrysler Pacifica into a sensory-supported mobile experience.
Chrysler Pacifica has always served the needs of families with the brand’s purpose of providing calm and bringing harmony to the lives of owners. Chrysler is reinforcing its commitment to providing real solutions for even more families in need. Through its new partnership, the Chrysler brand and the Autism Society will work to make travel more comfortable for all through thoughtful design, support accommodations, educational resources, and local community engagement.
In addition, throughout April, Chrysler will use its platforms to encourage followers of the brand on social media to make donations, spread awareness for early diagnosis of autism, promote inclusion in the greater community and practice acceptance in everyday life. Donations to the Autism Society can be made at AutismSociety.org/donate.
Autism is the fastest-growing developmental disability in the United States, with one in 36 children receiving a diagnosis, according to the newly released report from the Centers for Disease Control (CDC). In addition to the 5.8 million autistic adults in the U.S., autism likely touches a vast majority of Americans either through relationships or direct experience, and the support needs across the autism spectrum are vastly different.
One of the spaces requiring the most support is on the road. Vehicles can be stressful, scary experiences for those with autism due to an environment that can be overstimulating and uncomfortable. For some, it means every road trip to school, practice, work, or on daily errands becomes a difficult, challenging experience.
Pacifica Calm Cabin Package –
There will be a 2023 Chrysler Pacifica Limited on display at the New York International Auto Show, featuring branded Autism Society vehicle graphics, will also serve as a showcase for the brand’s new Calm Cabin package, which helps those with autism feel calm, safe, and comfortable.
Available in late spring through Chrysler’s online merchandise retail store, the Chrysler-branded package includes:
- Seat-back organizer with adjustable straps, five front pockets, an interior clear pocket that holds a tablet computer, and a black mesh pocket
- Rechargeable, cordless Bluetooth meditative light and sound therapy machine that fits in the center pocket of the seat-back organizer with five LED color modes, four light therapy modes, a breathing coach, and 15 sound therapy modes
- Comforting seat belt sleeve with a soft-touch velvet feel
- Comforting soft-touch travel pillow
- Comforting, seven-layer, 12-pound weighted sensory blanket
Items available as part of the Calm Cabin package will also be available for purchase separately.
The Chrysler brand’s new initiative with the Autism Society was developed in partnership with Doner, the brand’s creative agency.
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