Maserati’s Future in Limbo as Stellantis Considers Possible Sale

I believe Maserati will survive and be profitable but suffers from the same maladies as other brands especially Dodge, Alfa Romeo and Chrysler, the incompetent illness of Carlos thinking. Most know the three vital canceled products, two sedans and an SUV, all spun off the excellent Chrysler 300, was a disastrous decision, shockingly all three without replacements. The irony here is that the solid futures of these four brands rest in their ability to share much of their DNA in basic architectures, specifically Dodge with Alfa Romeo and Chrysler with Maserati. The strong success of the Ghibli in particular, demonstrated clearly the wisdom to that path to future cooperation that had already been proven valid just a few short years ago. Here on Long Island that Maserati Ghibli really had a following. A Maserati sedan would definitely resonate in these parts again.
Maserati is going nowhere and Dodge and Chrysler and perhaps Jeep too may hold the key to that future. Viper anyone?

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I believe Maserati will survive and be profitable but suffers from the same maladies as other brands especially Dodge, Alfa Romeo and Chrysler, the incompetent illness of Carlos thinking. Most know the three vital canceled products, two sedans and an SUV, all spun off the excellent Chrysler 300, was a disastrous decision, shockingly all three without replacements. The irony here is that the solid futures of these four brands rest in their ability to share much of their DNA in basic architectures, specifically Dodge with Alfa Romeo and Chrysler with Maserati. The strong success of the Ghibli in particular, demonstrated clearly the wisdom to that path to future cooperation that had already been proven valid just a few short years ago. Here on Long Island that Maserati Ghibli really had a following. A Maserati sedan would definitely resonate in these parts again.
Maserati is going nowhere and Dodge and Chrysler and perhaps Jeep too may hold the key to that future. Viper anyone?

Maserati and Alfa need to get as far away from anything and anyone related to Chrysler.

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Maserati and Alfa need to get as far away from anything and anyone related to Chrysler.

May I respectfully ask why ?? Stellantis as a global entity offered one obvious benefit, sharing resources across brands to improve final product outcomes and cut costs. I’m shocked at your response to one of the most respected brands on earth that has been at the forefront of style, performance and luxury for decades. I mean really, you would walk away from owning a Chrysler ? Hey maybe you are an exception, I respect that even if befuddled, but to share engineering with Maserati in a Chrysler linkage not only is an amazing opportunity for both, that linkage to an Italian-American combined engineering effort and know how, in many circles, is just irresistible. Ever drive a Ghibli? That gorgeous piece of machinery was Chrysler sourced and quite successful. Powered by Maserati, engineered by both brands, few people would distance themselves from that machine. Not me anyway.

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I do think Dodge and Maserati should cooperate on a new Viper or other Dodge performance vehicle or vehicles. Same for Alfa and Dodge. The Dodge versions could have a little different body style and V8 engines to have a more American muscle car appearance and feel. The Italians are great at designing beautiful looking cars with panache. The Hornet has been a sales disappointment and I'm not exactly sure why. Having ridden in one, I found it to be a very nice car.
I'm not sure if Maserati would survive being sold off. It depends on who buys them and how much tooling and designs they get to have in the sale of the brand. Jaguar, Land Rover and Range Rover all survived and thrived after being sold off although Jaguar is having some issues currently. It would certainly provide some much needed working capital to sell a brand like Maserati in order for Stellantis to fund some much needed new product for North America. And Stellantis, if they don't know it already, desperately needs to invest in North America if they are to survive. The new CEO has some difficult decisions to make. Let's hope that he invests in US.

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