The 2021 Jeep® Wrangler Unlimited 4xe is undoubtedly the most capable, technically advanced, and eco-friendly Wrangler ever. Its plug-in electric (PHEV) powertrain allows up to 21 miles (or about 34 kilometers) of nearly silent, zero-emission, electric-only propulsion, making it commuter-friendly as an all-electric daily driver without range anxiety and the most capable and eco-friendly Jeep vehicle off-road – combined with the open-air freedom that only Jeep Wrangler offers.
After a successful launch in the North American market earlier this year, the Jeep brand continues to introduce the new Wrangler 4xe on the international market. The latest market to experience the new electrified Wrangler is South Korea and unlike most introductions, the Jeep brand has something special for the Korean market.
Using the Universal Pictures movie “Back to the Future: Part II” as an inspiration, Jeep has created a special marketing campaign to catch the eyes of the Korean public with a new three-dimensional ad. In the movie, Marty McFly played by actor Michael J. Fox travels from 1985 to the year 2015.
Those who might remember the 1989 movie “Back to the Future: Part II”, might futuristic atmosphere, where cars fly and are refueled by robots, the cords are automatically tied clothes change size on their own may not have become a reality yet and while today’s reality might be far from the future imagined by the filmmakers, technology has undoubtedly made leaps, both in the field of cars and advertising.
In the movie, Marty is startled when a three-dimensional shark jumps upwards through a billboard with the title “Jaws 19” in Holomax is featured on top of a cineplex. Back in 1989, the scene may have seemed very futuristic, but the marketing department at Jeep in South Korea (which is one of the most technologically advanced countries in the world) proved that such a feat could provide for a groundbreaking marketing plan.
On one of the main streets of Seoul, Jeep has created a 3D projection screen, where passers-by can see the new Wrangler 4xe literally jumping out of a forest in the city. The 3D effect impresses with how realistic it looks and impresses even the most technically advanced Koreans. (Watch the video above).
It is another unique marketing ploy for the Jeep brand to push more awareness about the Wrangler 4xe. Jeep also has run large, eye-catching ads on Volta charging stations across California earlier this year. The campaign was unique in that it used Volta Charging’s dynamic weather-based ad capability to serve two different creative ad concepts. When it was sunny out, the ad featured a Wrangler 4xe with the top down, going out and exploring, while a second ad emphasized that even in the cloudiest weather, the Jeep Wrangler was still your go-to vehicle.
Jeep will continue to roll out the Wrangler Unlimited 4xe around the globe going into 2022.