Ram’s commercial division has released a video entitled “Back Roads”, which looks at three Ram ProMaster van owners. Catch is, they live in their vans.
Looks like there are some people trying to bring back the van living lifestyle that was popular in the 1970s. Now some 40-years later, a lot of people are reliving the van culture with a minimalistic way of living. Today, tiny homes that are barely 400 square-feet in size are trendy, so it only makes sense that the Ram ProMaster would be a great canvas. Not to mention that the Ram ProMaster chassis has become a popular chassis to upfit for recreation vehicle manufacturers. The ProMaster’s European sibling the Fiat Ducato is the most popular chassis for recreational vehicles in Europe.
While the van, might not be as popular has it once was. There seems to be a niche of people moving back to the van culture. Living in their own custom built vans seems to a popular enough niche, that Ram is creating marketing material on it.