To celebrate its 112th anniversary since the brand was founded, Alfa Romeo decided to celebrate in a unique way.
Valterri Bottas drove their Formula One car that routinely speeds through race circuits across the world around the most iconic streets of Milan at 5.30 a.m. this morning, June 24th. Starting from Piazza Duomo and passing through Piazza San Babila, Porta Nuova, the majestic Central Statio, and then the City Life district to end its city tour right at Gattamelata, a place of strong historical significance.
Here in 1910 was Portello, Alfa Romeo’s first production site, which is now home to the brand’s new flagship store, the first showroom in the world to introduce Alfa Romeo’s new Brand Identity. There is an extremely close bond between Milan and Alfa Romeo. It was in Milan, 112 years ago, under the name Anonima Lombarda Fabbrica Automobili, that the brand was introduced to the world, giving way to an extraordinary automotive history characterized by a DNA of noble Italian sportsmanship that from day one has been fuelled by passion, performance and Made in Italy.
Alfa Romeo F1 Team driver Valtteri Bottas, the Finnish driver who in just a few months has won everyone over with his thrilling performances that have earned him a haul of 46 points to this day, placing him in 8th place in the drivers’ standings.
It was an extraordinarily original way for Alfa Romeo to awaken the soul of the city of Milan, which surely must have wondered what was going on in the still-silent streets of the international and multi-ethnic capital, a worldwide symbol of Made in Italy.
Happy Birthday, Alfa Romeo!