Hot off of the introduction of the all-electric 2024 Abarth 500e battery-electric vehicle (BEV), Abarth has announced to its European customer base that it has simplified its 2023 internal combustion engine (ICE) lineup. The new process takes only a few minutes for a customer to configure their made-to-measure Abarth, based on their personal needs and tastes.
The first step is to choose your poison – either a 165-horsepower Abarth 595 or a 180-horsepower Abarth 695. After that step, customers will have to decide if they want to choose the Turismo model (offered in both hatchback or Cabrio treatments), or Competizione (only available on the Abarth 695).
Those who choose the Turismo will have their car focused on style and comfort. The Turismo models were designed to stick out for those who live in a busy urban environment. They feature Black leather seats, 17-inch Turismo aluminum wheels, and the Turismo badge. Alternatively, the Competizione is aimed at the more hardcore performance lover who want to enjoy their on-road driving experience in the same way they enjoy the track. In short, the Competizione trim features Sabelt carbon seats, 17-inch Competizione aluminum wheels, and Competizione badge.
Each Abarth 595 Turismo, 695 Turismo or 695 Competizione trims, two iconic packages (or packs) will be automatically added as standard equipment. These instantly recall the “Scorpion” brand’s legendary tuning kits, when turned the standard road car into unbeatable race cars of the 1960s.
The two packs reflect the Abarth brand’s core values of both performance and style:
- Tech Pack – designed for those customers who are looking for hi-tech equipment, it includes a 7-inch infotainment system with Navigation and automatic climate control.
- Style Pack – designed with premium features to stand out, including a Beats premium audio system and Xenon headlamps.
Finally, the customer can choose their color to set their new Abarth off. Making its debut for 2023, is the new Orange Racing (a combination of the brand’s iconic Red and Yellow colors). This new bold and eye-catching color harkons back to the historic connection between the 1980 Fiat 131 Racing Volumetrico Abarth Limited Edition with its Orange Racing 255 livery.