Jeep® Europe has announced a new award system for those with environmentally conscious driving behaviors with their plug-in hybrid (PHEV) 4xe variant vehicles. The new program has been developed by the green tech start-up Kiri Technologies in partnership with the Stellantis e-Mobility Business Unit. The program is for the entire Jeep 4xe portfolio in Europe (Renegade, Compass, Wrangler, and Grand Cherokee).
Built into the frequently updated “Jeep” mobile app and valid in 13 European countries, the service rewards customers who regularly charge their Jeep 4xe models with KiriCoin, a virtual currency that can be spent in a dedicated marketplace, specially designed by Kiri with over 350 brands. A similar program was started in March 2021, after the launch of the all-new Fiat 500e battery-electric vehicle (BEV), and proved to be a huge success.
The program is primarily aimed at encouraging private and public charging of Jeep 4xe models and customer use of the full-electric driving mode as a result. In a nutshell, “the more you charge, the more you drive with respect for the environment, the more you reduce the running costs of your Jeep and… the more KiriCoin you receive”.
Jeep has been accelerating its path towards electrification: after the launch of Renegade and Compass 4xe in 2020, followed by Wrangler 4xe in June 2021, one in three cars sold in March 2022 was a PHEV, making Jeep the leader in Low Emission Vehicles (LEVs) in the Italian market. With the launch of the all-new Grand Cherokee 4xe in the second half of 2022, the American adventure brand will offer a completely electrified portfolio in Europe. In return, Jeep will end sales of its non-electrified vehicles in the main European markets as part of the brand’s commitment to offering all European customers the “Zero Emission Freedom” of the future.
Jeep will also introduce its first all-electric vehicle, internally called the “Jeep Junior”, the B-SUV will start production by the end of this year.
Those owners of a 4xe product in Europe can check their “Jeep” app for more details about the KiriCoin program.
On another note, MoparInsiders.com is slowly rolling out a dedicated new “global” owners forum for the 4xe portfolio of vehicles. There, owners will be able to communicate, get the latest 4xe news, rumors, and information, and be able to share the modifications of their rigs. The 4xeForum.com will be up and running shortly, so be sure to subscribe.