Jeep® Named America’s “Most Patriotic Brand” For 24th Straight Year

The Jeep® brand has once again been named America’s Most Patriotic Brand, earning the top spot for the 24th year in a row in the annual Brand Keys “Most Patriotic Brands” survey. This isn’t just a marketing win—it’s a testament to Jeep’s deep emotional connection with American values like freedom, strength, and adventure.

The honor comes after more than 7,460 U.S. consumers between ages 18 and 65 evaluated over 1,350 brands across 143 categories. Jeep beat out all competitors in embodying the single value of patriotism in 2025.

“Being named America’s Most Patriotic Brand for nearly a quarter century straight simply reminds anyone who’s ever been in a Jeep vehicle what they inherently already know to be true; that owning or driving a Jeep vehicle brings with it an intense amount of pride,” said Jeep® CEO Bob Broderdorf.

Born on the battlefield of WWII, the Jeep brand continues to represent freedom, capability, and rugged individualism. Today, it builds on that heritage with a diverse lineup of vehicles including the Compass, Gladiator, Grand Cherokee, Wrangler, and the all-electric Wagoneer S.

Jeep’s 17-year partnership with the United Service Organizations (USO) further demonstrates its support for America’s military, helping service members stay connected to what matters most. The brand also runs a military incentive program, offering bonus cash on select 2024 and 2025 Jeep models for eligible military personnel and veterans.

Brand Keys President Robert Passikoff noted that Jeep consistently earns this title because it “connects emotionally charged ideas of freedom, military heritage, adventure and rugged individualism to the American spirit. Consumers aren’t just buying a vehicle – they’re affirming a true cultural identity.”

The full Top 50 Most Patriotic Brands list will be released June 9, 2025. But for now, it’s clear—Jeep still leads the way.