Jeep® Joins Forces with Mission: Impossible for High-Octane Summer Campaign

This summer, Jeep® is bringing the action to the streets and the screen. The legendary American brand is teaming up with Paramount Pictures to promote the upcoming blockbuster “Mission: Impossible – The Final Reckoning,” starring none other than Tom Cruise as Ethan Hunt. In this high-profile partnership, Jeep is putting the 2025 Jeep Wrangler Unlimited 4xe in the Hollywood spotlight—marking the brand’s first-ever appearance in the iconic Mission: Impossible franchise.

The new marketing campaign centers around a 30-second commercial titled “Top-Down Inspection”. In it, a couple browses a 2025 Jeep Wrangler Rubicon X in Fathom Blue at a dealership, only to suddenly find themselves suspended in mid-air—just like Cruise in the unforgettable wire-drop scene from the original 1996 Mission: Impossible. The homage blends perfectly with clips from the upcoming film, creating a fast-paced, thrill-packed ad that’s all about open-air freedom and adrenaline-fueled fun.

The 2025 Jeep Wrangler 4xe, the top-selling plug-in hybrid (PHEV) in America (according to S&P Global Mobility through Q1 2025), gets a close-up in the movie, showing off its trail-ready performance and hybrid power. Also making an appearance is the Jeep Gladiator—the world’s only open-air pickup truck—proving that Jeep vehicles are built to handle even the most impossible missions.

“This is a perfect matchup,” said Lucy McLellan, Head of Jeep® Global Marketing. “You’ve got the thrill of pulling the top off a Wrangler for summer adventures, and the excitement of seeing the final chapter of an action movie legend—both are peak experiences.”

Paramount Pictures is equally excited. Michelle Hagen, EVP of Worldwide Brand Partnerships, said, “Only Jeep could pull off the kind of dynamic performance we needed for the action in Final Reckoning. Collaborating with the Jeep team was a no-brainer.”

The campaign was created with help from ArtClass Director Vince Peone and award-winning ad agency Highdive. It’s a full-blown 360-degree media push, showing up everywhere from MLB games to the NBA Playoffs, WNBA broadcasts, PGA events, and across social media and digital platforms.

Catch “Mission: Impossible – The Final Reckoning” in theaters starting May 23, and don’t be surprised if you leave wanting to take a Wrangler for your summer adventure. After all, saving the world is just another day behind the wheel of a Jeep.