Vineyard Vines Creates New Line Of Jeep® Gear

Vineyard Vines, famous for its smiling pink whale logo and casual clothing, has announced its first-ever collaboration with Jeep®. This partnership, which coincides with Vineyard Vines’ 26th Birthday and Jeep’s 83rd Anniversary, celebrates their shared love for adventure and the outdoors.

The collaboration introduces a limited-edition Vineyard Vines X Jeep capsule collection. This exclusive line includes a range of clothing and accessories for both men and women. Featuring soft fabrics and colors inspired by beach sunsets, the collection is perfect for summer adventures. Customers can look forward to stylish hats, sweatshirts, shirts, and shorts that capture the relaxed spirit of both brands.

To mark this special collaboration, a custom Vineyard Vines Jeep Gladiator will go on a promotional road trip. The tour will stop at select locations to showcase the new collection, host exclusive events, and promote sweepstakes where fans can enter to win the custom Jeep Gladiator and other prizes.

Shep Murray, Co-Founder of Vineyard Vines, expressed his excitement about the collaboration: “In 1998, we followed our dreams and started selling ties out of the back of a Jeep Wrangler on Martha’s Vineyard. Now, partnering with the Jeep brand for an exclusive collection, road tour, and giveaway is the ultimate ‘Every Day Should Feel This Good’ moment for us.”

Ian Murray, Co-Founder of Vineyard Vines, added, “We have been chasing our dream of Vineyard Vines in a Jeep since we were able to drive. There’s no better feeling than being behind the wheel of a Jeep vehicle. It’s come full circle, and we are so happy to be able to share our love of Jeep by giving away a custom Vineyard Vines Gladiator Rubicon that we specced out specifically to embody the Every Day Should Feel This Good (EDSFTG) life.”

Kim Adams House, Head of Licensing, Merchandising, and Multicultural Marketing at Stellantis, noted, “The Jeep brand holds a rich, truly American history that is steeped in freedom and adventure. Vineyard Vines and its ‘good life’ ethos express a dimension of the Jeep brand’s qualities and its ‘Go Anywhere, Do Anything’ spirit. This special collaboration creates an authentic bridge, allowing each brand’s community to demonstrate its love of both brands at the time when those golden New England summers begin.”

View this post on Instagram

A post shared by vineyard vines (@vineyardvines)

Grand Prize – 

• 2024 Jeep® Gladiator Rubicon X 4×4 from American Expedition Vehicles (AEV)
  • 3.6-liter Pentastar V6
  • 8-Speed 850RFE Automatic Transmission
  • Rock-Trac® Full-Time 4WD
  • Power Nappa Leather Seats
  • GPS Navigation
  • HD™ Radio w/ Alpine Premium
    Audio System
  • Steering Stabilizer
  • LED Off Road Lights
  • Front Bumper Skid Plate
  • 35-Inch All-Terrain KO2 Tires
  • Logo Headrests
  • Salta Wheels (Black)
  • AEV JT350
  • 2.5-Inch Suspension Upgrade
  • Painted Wheel Option
  • Front Trail Camera Mount
  • and More!

Second Prize – 

• vineyard vines Surfboard
• vineyard vines Yeti® Hard Cooler
• vineyard vines Yeti® Soft Cooler
• vineyard vines Yeti® Drinkware
• On-The-Go Backpack
• On-The-Go Packable Pouch Set
• Rattan Coasters
• and More!

Third Prize – 

• A $250 vineyard vines Gift Card

Licensing agent IMG facilitated the collaboration. For more information on the Vineyard Vines X Jeep Collection, details on the road tour, and the giveaway, visit vineyardvines.com or follow the brands on social media using the hashtag #VVJeepGiveaway.