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The Sprint Nameplate Returns To The 2021 Alfa Romeo Giulia:

New Name, New Packages For Entry-Level Giulia...

The Alfa Romeo brand has been pretty quiet about its 2021 model offerings for the North American market. The Italian performance brand has struggled to gain traction in the North American segment, despite hitting record sales this year. Realizing this, Alfa Romeo has revamped its 2021 model year lineup for both of its Giulia and Stelvio models starting with its entry-level offerings.

2021 Alfa Romeo Giulia Sprint RWD. (Alfa Romeo).

For the 2021 model year, the Italian brand has rebranded its entry-level offering to feature the famed “Sprint” name. The Sprint name has a lot of heritage behind it, with the Giulia Sprint GT being the first performance model for the Giulia nameplate and manufactured from 1963 to 1965. Alfa Romeo hopes that the new trim-level name change can help spark some excitement for the entry-level model, as well as eliminate the “Base” moniker which has plagued the premium brand’s identity.

The 2021 Alfa Romeo Giulia Sprint comes standard with the following features…

Exterior:

  • 17-Inch x 7.5-Inch Bright 15-Spoke Aluminum Wheels
  • 225/50R17 BSW Run-Flat AS Performance Tires
  • Four-Wheel Disc Brakes with Brembo® Front Brakes
  • Bi-Xenon Headlamps
  • LED Daytime Running Lights and Taillamps
  • Aluminum Window Surrounds
  • Dual Bright Exhaust Tips

Interior:

  • Leather Seats
  • Leather-Wrapped Shifter
  • 10-Way Power Front Seats, Including 4-Way Power Lumbar
  • Black Push-Button Start on Steering Wheel
  • Driver Seat Memory
  • Black Interior Trim
  • Black Scuff Plates
  • Ambient Lighting
  • Laminated Glass

Technology:

  • 8.8-Inch Touchscreen Infotainment Screen
  • 7-Inch Thin-Film-Transistor (TFT) Cluster
  • AM/FM Radio, MP3, Aux-In, Bluetooth, 3 USBs
  • Apple CarPlay / Android Auto / 12 Mo. SiriusXM
  • Rotary Infotainment Dial
  • Forward Collision Warning with Full-Speed Stop
  • Alfa DNA Drive Mode Selector
  • Back-Up Camera
  • Rear Park Sensors
  • Passive Entry / Keyless-Go
  • Remote Start
  • Universal Garage Door Opener
  • Automatic Headlamps
  • Automatic Rain Sensor Windshield Wipers
  • Dual-Zone Climate Control
  • Integrated Braking System (IBS)
2021 Alfa Romeo Giulia Sprint. (Alfa Romeo).

The 2021 Alfa Romeo Giulia Sprint also introduces some new popular content packages to attract younger buyers to the brand. The new packages include the following…

  • Active Assist 1 – $595
    • Active Blind-Spot Assist
    • Adaptive Cruise Control with Stop
    • Automatic-Dimming Exterior Mirrors
    • Automatic High-Beam Headlamp-Control
    • Front and Rear Park-Assist System
    • Infrared Windshield
    • Lane Departure Warning
  • Sun & Sound Package – $1,595
    • 10-Speaker Premium Audio System w/Subwoofer
    • Dual-Pane Sunroof
    • Gloss-Black Shark Fin Antenna
  • Performance Package – $995
    • Aluminum Steering-Column-Mounted Paddle Shifters
    • Limited-Slip Differential Rear Axle
2021 Alfa Romeo Giulia Sprint. (Alfa Romeo).

Powering the 2021 Alfa Romeo Giulia Sprint is the turbocharged 2.0-liter GME-T4 (Global Medium Engine – Turbocharged 4-Cylinder) inline-four-cylinder delivering 280 horsepower and 306 lb.-ft. of torque. The GME-T4 is mated with a  ZF-sourced 8-speed automatic transmission and is offered in both rear-wheel-drive and all-wheel-drive configurations.

For those looking for a more “aggressive” look, there is the Nero Edizione package which adds a darkened theme to the Giulia Sprint for an additional $1,700. The Nero Edizione package includes…

  • 18-Inch x 8.0-Inch Dark Double Y-Spoke Aluminum Wheels
  • 225/45R18 BSW AS Performance Tires
  • Dark Miron Exterior Mirror Caps
  • Dark Miron V Scudetto Grille
  • Gloss-Black Window Surround Moldings
  • Monochromatic Center Wheel Caps

Other options include…

  • Wireless Charging-Pad – $250
  • Cold Weather Package – $800
    • Heated Front Seats
    • Heated Steering Wheel
    • Heated Washer Nozzle
  • 18-Inch x 8.0-Inch Dark Turbine Aluminum Wheels – $750
2021 Alfa Romeo Giulia Sprint Q4. (Alfa Romeo).

There are 12 exterior colors available for the 2021 model year. Those colors include Alfa Black, Alfa White, and Alfa Rosso (Red) which have no additional charge. For Vulcano Black Metallic, Vesuvio Gray Metallic, Stromboli Gray Metallic, Silverstone Gray Metallic, Montecarlo Blue Metallic, Anodized Blue Metallic, Misano Blue Metallic, Verde (Green) Visconti Metallic, and Lunare White Metallic all have an additional $600 charge.

The Giulia Sprint also features five interior color options. Those choices include…

  • Black
  • Black/Ice
  • Ice
  • Black/Red
  • Black/Tan

The 2021 Alfa Romeo Giulia Sprint has a starting U.S. Manufacturer Suggested Retail Price (MSRP) of $39,450 for the rear-wheel-drive model and $41,450 for the all-wheel-drive. Both configurations have an additional charge of $1,295 for destination.

Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only a Co-Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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I also agree a smart move and it makes the models look more upscale having an actual name.

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Maybe it’s just Long Island, but Alfa Romeos are pretty popular around here. Whatever the reason, it demonstrates the brand can be successful. My pet peeve about the brand is selling them in Fiat dealerships. Although fewer in number, they should be sold in Maserati dealerships that better aligns with their luxury and performance image. With more product, better suited for our market, things should improve. I did shop a Stelvio, passed and leased a Jeep and the main reasons were poor sales personnel, lackluster performance and a confusing, extensive and costly option list. This new approach makes it less expensive and easy to order. Good decision.

Reply Like

Maybe it’s just Long Island, but Alfa Romeos are pretty popular around here. Whatever the reason, it demonstrates the brand can be successful. My pet peeve about the brand is selling them in Fiat dealerships. Although fewer in number, they should be sold in Maserati dealerships that better aligns with their luxury and performance image. With more product, better suited for our market, things should improve. I did shop a Stelvio, passed and leased a Jeep and the main reasons were poor sales personnel, lackluster performance and a confusing, extensive and costly option list. This new approach makes it less expensive and easy to order. Good decision.

They are popular here in Metro Detroit as well.

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