Dodge has recently launched a new marketing campaign called “Swarming the Nation” to promote its latest electric performance vehicle, the Dodge Hornet (GG). The campaign includes a 90-second video posted on Dodge’s social media channels, a 30-second TV commercial, and 15-second teasers. The brand aims to disrupt the mainstream compact-utility vehicle (CUV) segment by introducing a new breed of electrified performance.
According to Tim Kuniskis, Dodge CEO, the all-new Dodge Hornet represents a significant step forward for the company as its first-ever electrified performance vehicle. The Hornet offers excellent driving dynamics, a full lineup of segment-exclusive performance features, and the best standard technology, with available Direct Connection factory-backed performance upgrades.
Marissa Hunter, Senior Vice President of marketing at Stellantis North America, says the marketing campaign aims to capture the excitement and curiosity of audiences through a provocative and impactful approach, consistent with what the Brotherhood of Muscle has come to expect from Dodge. The company has also enlisted prominent influencers from TikTok and Instagram to spread the word and build anticipation for the new vehicle.
The Dodge Hornet is designed to disrupt the status quo of the mainstream CUV segment with its class-exclusive and best-in-class performance features, from powertrain to suspension, braking, steering, and handling. The Hornet R/T features Dodge’s first hybrid powertrain, which delivers the class-exclusive PowerShot, allowing drivers to tap into the maximum electrical power and reach 0 to 60 mph in just 5.6 seconds. Standard AWD with dynamic torque vectoring and available segment-exclusive features like Brembo brakes and dual-stage suspension enhance the overall dynamic driving experience.
The Hornet GT, the quickest, fastest, and most powerful utility vehicle with a starting MSRP of under $30,000 (excluding destination charge) can now be configured and priced on Dodge’s website. The “Swarming the Nation” marketing campaign was developed by the Dodge brand in partnership with GSD&M. Dodge hopes the campaign will build buzz and excitement around the arrival of the new vehicle, and highlight its position as a game-changer in the electrified performance market.