Being at the forefront of the pickup truck industry, the Ram Truck brand is no stranger on how to build the most capable, most efficient, and most luxurious pickups on the market. But how did the brand get there? How did Ram Trucks get to where they are today?
Last week, we told you about the new mini-series documentary from RAM that takes a look at how the pickup truck has evolved over time. The series features FCA Chief Designer and Head of the Ram Interior Design Studio, Ryan Nagode, and what the brand has done to create its latest generation of pickups.
This edition of the series talks about how innovation drove the creative process in designing and engineering and building a pickup that would meet growing family needs and expectations around the fifth-generation Ram 1500. The fifth-generation of Ram half-ton trucks adds more technology, comfort, safety, and capability than ever before.