Bob Broderdorf
Broderdorf’s Vision for Jeep®: Embracing Change and Customer Feedback
Jeep
August 11, 2025
Broderdorf’s Vision for Jeep®: Embracing Change and Customer Feedback
Bob Broderdorf, the new CEO of Jeep®, is on a mission to drive change and ensure the 83-year-old brand thrives…
Jeep® Boss Confirms the HEMI V8 Is Here to Stay
Jeep
August 9, 2025
Jeep® Boss Confirms the HEMI V8 Is Here to Stay
The 6.4-liter HEMI® V8 isn’t going anywhere—at least not if Jeep® CEO Bob Broderdorf has anything to say about it.…
Jeep® Goes Full Dino Mode in Jurassic World: Rebirth Campaign
Marketing
June 19, 2025
Jeep® Goes Full Dino Mode in Jurassic World: Rebirth Campaign
Jeep® is diving back into dinosaur territory with its biggest Jurassic team-up yet. In partnership with Universal Pictures and Amblin…
Jeep® Celebrates 4×4 Day With New “Joose” Exterior Color
Jeep
April 4, 2025
Jeep® Celebrates 4×4 Day With New “Joose” Exterior Color
Jeep® enthusiasts have another reason to celebrate 4×4 Day (April 4th) as the brand introduces “Joose,” a striking new exterior…
Stellantis Still Considering Jeep® Avenger For North America
Rumors
March 1, 2025
Stellantis Still Considering Jeep® Avenger For North America
The Jeep Avenger (JJ), a subcompact SUV that’s already made waves in the European market, could soon make its way…
2025 Jeep® Wagoneer S Limited 4xe Pricing Revealed Ahead of CIAS
Jeep
February 13, 2025
2025 Jeep® Wagoneer S Limited 4xe Pricing Revealed Ahead of CIAS
Jeep® Canada has officially revealed its pricing for the new 2025 Jeep Wagoneer S Limited 4xe just days before the…
Harrison Ford Stars in Jeep® Super Bowl LIX Commercial
Marketing
February 10, 2025
Harrison Ford Stars in Jeep® Super Bowl LIX Commercial
Harrison Ford took center stage in Jeep®’ s surprise two-minute Super Bowl LIX commercial, “Owner’s Manual,” unveiled last night. Directed…
Stellantis Appoints Bob Broderdorf Jeep® Global CEO
Jeep
February 3, 2025
Stellantis Appoints Bob Broderdorf Jeep® Global CEO
Stellantis has officially appointed Bob Broderdorf as the Global CEO of Jeep®, marking a major shift in leadership as the…
Jeep® Admits Wagoneer Pricing Went Too Far
Jeep
January 19, 2025
Jeep® Admits Wagoneer Pricing Went Too Far
Jeep® has acknowledged its misstep with the premium pricing strategy for the Wagoneer and Grand Wagoneer (WS) models. Speaking at…
Jeep® North America Chief Eyes Avenger, But Hurdles Remain
Jeep
January 19, 2025
Jeep® North America Chief Eyes Avenger, But Hurdles Remain
Jeep® North America’s new leader, Bob Broderdorf, is working to reverse a 9% sales decline the brand experienced in 2024…