Bob Broderdorf
2025 Jeep® Wagoneer S Limited 4xe Pricing Revealed Ahead of CIAS
Jeep
February 13, 2025
2025 Jeep® Wagoneer S Limited 4xe Pricing Revealed Ahead of CIAS
Jeep® Canada has officially revealed its pricing for the new 2025 Jeep Wagoneer S Limited 4xe just days before the…
Harrison Ford Stars in Jeep® Super Bowl LIX Commercial
Marketing
February 10, 2025
Harrison Ford Stars in Jeep® Super Bowl LIX Commercial
Harrison Ford took center stage in Jeep®’ s surprise two-minute Super Bowl LIX commercial, “Owner’s Manual,” unveiled last night. Directed…
Stellantis Appoints Bob Broderdorf Jeep® Global CEO
Jeep
February 3, 2025
Stellantis Appoints Bob Broderdorf Jeep® Global CEO
Stellantis has officially appointed Bob Broderdorf as the Global CEO of Jeep®, marking a major shift in leadership as the…
Jeep® Admits Wagoneer Pricing Went Too Far
Jeep
January 19, 2025
Jeep® Admits Wagoneer Pricing Went Too Far
Jeep® has acknowledged its misstep with the premium pricing strategy for the Wagoneer and Grand Wagoneer (WS) models. Speaking at…
Jeep® North America Chief Eyes Avenger, But Hurdles Remain
Jeep
January 19, 2025
Jeep® North America Chief Eyes Avenger, But Hurdles Remain
Jeep® North America’s new leader, Bob Broderdorf, is working to reverse a 9% sales decline the brand experienced in 2024…
Jeep® Brings Back 8-Speed 850RE For Wrangler Unlimited V6
Jeep
December 18, 2024
Jeep® Brings Back 8-Speed 850RE For Wrangler Unlimited V6
Jeep® has officially announced the return of the TorqueFlite 850RE 8-speed automatic transmission as an option for the 2025 Wrangler…
Stellantis Appoints Bob Broderdorf as Head of Jeep® North America
Jeep
September 3, 2024
Stellantis Appoints Bob Broderdorf as Head of Jeep® North America
Stellantis has announced a key leadership change in its North American operations, appointing Bob Broderdorf as the new Head of…