Stellantis Unveils Record-Breaking $13 Billion Investment in Goiana

Brazilian Facilities Builds Some Of The Most Popular Vehicles In South America...

In a momentous meeting at the Stellantis Automotive Pole in Goiana, Pernambuco, Emanuele Cappellano, President of Stellantis for South America, welcomed Governor Raquel Lyra to announce a colossal investment of R$ 13 billion (approximately $2.53 billion) from 2025 to 2030. This substantial contribution underscores Stellantis’ unwavering commitment to the state and highlights the strategic significance of the Goiana Automotive Pole for regional and national development.

Reflecting on the nine-year journey since the establishment of operations in April 2015, Cappellano emphasized Stellantis’ desire to leave a lasting impact on Pernambuco’s development trajectory. He remarked, “Since we started operations at the Stellantis Automotive Pole in Goiana, we wanted to leave a legacy and be part of the development trajectory of Pernambuco. Now, nine years later, we are again making history by announcing another cycle of investments of R$ 13 billion in the Pole.”

Jeep® Commander at the Stellantis Automotive Complex in Goiana. (Stellantis).

During the visit, Governor Lyra toured the assembly line and the supplier park alongside Cappellano, celebrating the remarkable achievements of the past nine years. These accomplishments include the production of over 1.5 million vehicles, the export of more than 250,000 units, and the launch and production of five models across three brands, including Jeep® Renegade, Compass, and Commander, as well as Fiat Toro and Ram Rampage pickup trucks. Moreover, the Goiana Pole has generated over 60,000 direct and indirect jobs and attracted more than 38 suppliers, further enhancing its economic footprint.

The new investment cycle reaffirms Stellantis’ commitment to Brazil, with a total investment of R$ 30 billion ($5.86 billion) from 2025 to 2030, marking the largest investment cycle in the history of the automotive industry in Brazil and South America. Of this total, R$ 13 billion will be directed to the Automotive Pole of Goiana, focusing on the launch of new products, expanding the supply chain, and developing innovative technologies to accelerate the decarbonization of mobility.

1.5 millionth vehicle, a Ram Rampage R/T pickup at Goiana. (Stellantis).

Cappellano emphasized the broader positive impacts of these investments, stating, “The contribution will also bring positive impacts on the entire environment, generating jobs, stimulating industry, commerce, services, education, and quality of life throughout the region, and bringing new perspectives for the future to people.”

Recognized for its cutting-edge technologies, the Goiana Automotive Pole will continue to drive innovation efforts, particularly in hybridization and electrification. The Software Center, located in Porto Digital, Recife, stands as a beacon for the production and export of automotive software. Furthermore, laboratories within the Pole, in collaboration with universities in the Northeast, are dedicated to advancing embedded electronics and vehicle connectivity, with a focus on Advanced Driver Assistance Systems (ADAS), laying the groundwork for autonomous driving.

Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only the Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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The corks have been popped, the champagne drunk and the celebration quieted for the UAW’s short lived labor deal illusion and now the dust is settling. In a version of urban middle class flight to the suburbs, engineering jobs are being migrated in large numbers to other countries with attractive labor conditions and practices for manufacturers. Behind the scenes are left leaning politicians manipulating the average working guys. Workers are being separated by the hundreds and thousands from their jobs. Where is the aspirin? Labor unions are necessary and needed, entrusted with an almost divine responsibility to serve and protect workers. But unrealistic goals and oppressive labor methods to attain the unrealistic on paper has consequences for those with ambitions and visions of power that visits these consequences on those they are tasked to represent.
Had the goals been realistic and labor leaders and political cronies sincere and measured then perhaps these jobs would have remained in the North American sphere. No knock on Brazil and their amazing accomplishments, the investment has merit, but one can not wonder if the champagne might have been the last of the good times for American workers.
Few are surprised at the sad consequences.

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