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Stellantis Shuts Down Maserati Sale Rumors Again

Company Says Luxury Brand Is Staying Put Despite Speculation

Despite a rocky stretch for Maserati, Stellantis says the brand is not for sale, despite what the rumor mill suggests.

According to a report from Reuters, speculation has resurfaced that Stellantis may sell its struggling Italian luxury brand. The reason? Falling sales, a thinning product lineup, and internal debates about Maserati’s long-term value within Stellantis’ massive brand portfolio.

2025 Maserati Grecale Trofeo. (Maserati).

But when asked directly, Stellantis pushed back hard. “Respectfully, Maserati is not for sale,” a spokesperson told Reuters, reaffirming their commitment to keeping the iconic brand in-house.

Still, there’s fuel for the fire. According to two anonymous sources cited by Reuters, Stellantis hired global consulting firm McKinsey in April to assess the business impact of newly imposed U.S. import tariffs. As part of that review, McKinsey was reportedly instructed to explore all options for Maserati, including the possibility of a sale.

2025 Maserati MC20 Cielo. (Maserati).

The sources also claimed that there is an internal disagreement within the Stellantis board. Some believe Maserati is worth keeping as it’s the only authentic luxury brand. Others argue that the company doesn’t have the financial flexibility to continue supporting it, especially with the brand bleeding cash and new product years away.

Currently, Maserati’s lineup is relatively thin. The popular Ghibli and Quattroporte sedans, as well as the Levante SUV, were all discontinued without suitable replacements being expected until 2027 and 2028. That leaves the D-segment Grecale as the brand’s only SUV in a market that heavily favors them. The GranTurismo coupe, GranCabrio convertible, and the exotic MC20 supercar round out the lineup, but none are high-volume models.

2025 Maserati GranTurismo Trofeo. (Maserati).

The luxury car segment is brutally competitive. Alfa Romeo is another Stellantis-owned Italian brand undergoing a makeover, and the company must ensure its products don’t clash with those of Maserati. That adds another layer of complexity.

Former Stellantis CEO Carlos Tavares even admitted last year that Maserati was “in the red,” meaning it was operating at a loss. While new products may help, turning things around in a crowded luxury space won’t be easy.

2025 Maserati GranCabrio Folgore. (Maserati).

For now, though, Stellantis says Maserati isn’t going anywhere. But with McKinsey still in the early stages of its review, the final verdict on Maserati’s long-term future may not be in yet.

Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only the Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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As an FYI, Maserati was operating at a 13+% margin without an SUV, until Marchionne in search more volume facilitated a turnover of operations of Maserati to Auburn Hills (Bigland). Within 6 months Maserati’s operating profit dropped to under 3% with an SUV. Auburn Hills appointed a large number of CDJR with Maserati points. They treated the brand as expensive Dodge. They didn’t understand the brand nor its customers.

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I believe Maserati will survive and be profitable but suffers from the same maladies as other brands especially Dodge, Alfa Romeo and Chrysler, the incompetent illness of Carlos thinking. Most know the three vital canceled products, two sedans and an SUV, all spun off the excellent Chrysler 300, was a disastrous decision, shockingly all three without replacements. The irony here is that the solid futures of these four brands rest in their ability to share much of their DNA in basic architectures, specifically Dodge with Alfa Romeo and Chrysler with Maserati. The strong success of the Ghibli in particular, demonstrated clearly the wisdom to that path to future cooperation that had already been proven valid just a few short years ago. Here on Long Island that Maserati Ghibli really had a following. A Maserati sedan would definitely resonate in these parts again.
Maserati is going nowhere and Dodge and Chrysler and perhaps Jeep too may hold the key to that future. Viper anyone?

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I believe Maserati will survive and be profitable but suffers from the same maladies as other brands especially Dodge, Alfa Romeo and Chrysler, the incompetent illness of Carlos thinking. Most know the three vital canceled products, two sedans and an SUV, all spun off the excellent Chrysler 300, was a disastrous decision, shockingly all three without replacements. The irony here is that the solid futures of these four brands rest in their ability to share much of their DNA in basic architectures, specifically Dodge with Alfa Romeo and Chrysler with Maserati. The strong success of the Ghibli in particular, demonstrated clearly the wisdom to that path to future cooperation that had already been proven valid just a few short years ago. Here on Long Island that Maserati Ghibli really had a following. A Maserati sedan would definitely resonate in these parts again.
Maserati is going nowhere and Dodge and Chrysler and perhaps Jeep too may hold the key to that future. Viper anyone?

Maserati and Alfa need to get as far away from anything and anyone related to Chrysler.

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Maserati and Alfa need to get as far away from anything and anyone related to Chrysler.

May I respectfully ask why ?? Stellantis as a global entity offered one obvious benefit, sharing resources across brands to improve final product outcomes and cut costs. I’m shocked at your response to one of the most respected brands on earth that has been at the forefront of style, performance and luxury for decades. I mean really, you would walk away from owning a Chrysler ? Hey maybe you are an exception, I respect that even if befuddled, but to share engineering with Maserati in a Chrysler linkage not only is an amazing opportunity for both, that linkage to an Italian-American combined engineering effort and know how, in many circles, is just irresistible. Ever drive a Ghibli? That gorgeous piece of machinery was Chrysler sourced and quite successful. Powered by Maserati, engineered by both brands, few people would distance themselves from that machine. Not me anyway.

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I do think Dodge and Maserati should cooperate on a new Viper or other Dodge performance vehicle or vehicles. Same for Alfa and Dodge. The Dodge versions could have a little different body style and V8 engines to have a more American muscle car appearance and feel. The Italians are great at designing beautiful looking cars with panache. The Hornet has been a sales disappointment and I'm not exactly sure why. Having ridden in one, I found it to be a very nice car.
I'm not sure if Maserati would survive being sold off. It depends on who buys them and how much tooling and designs they get to have in the sale of the brand. Jaguar, Land Rover and Range Rover all survived and thrived after being sold off although Jaguar is having some issues currently. It would certainly provide some much needed working capital to sell a brand like Maserati in order for Stellantis to fund some much needed new product for North America. And Stellantis, if they don't know it already, desperately needs to invest in North America if they are to survive. The new CEO has some difficult decisions to make. Let's hope that he invests in US.

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