Stellantis Shuts Down Maserati Sale Rumors Again
Company Says Luxury Brand Is Staying Put Despite Speculation

Despite a rocky stretch for Maserati, Stellantis says the brand is not for sale, despite what the rumor mill suggests.
According to a report from Reuters, speculation has resurfaced that Stellantis may sell its struggling Italian luxury brand. The reason? Falling sales, a thinning product lineup, and internal debates about Maserati’s long-term value within Stellantis’ massive brand portfolio.

But when asked directly, Stellantis pushed back hard. “Respectfully, Maserati is not for sale,” a spokesperson told Reuters, reaffirming their commitment to keeping the iconic brand in-house.
Still, there’s fuel for the fire. According to two anonymous sources cited by Reuters, Stellantis hired global consulting firm McKinsey in April to assess the business impact of newly imposed U.S. import tariffs. As part of that review, McKinsey was reportedly instructed to explore all options for Maserati, including the possibility of a sale.

The sources also claimed that there is an internal disagreement within the Stellantis board. Some believe Maserati is worth keeping as it’s the only authentic luxury brand. Others argue that the company doesn’t have the financial flexibility to continue supporting it, especially with the brand bleeding cash and new product years away.
Currently, Maserati’s lineup is relatively thin. The popular Ghibli and Quattroporte sedans, as well as the Levante SUV, were all discontinued without suitable replacements being expected until 2027 and 2028. That leaves the D-segment Grecale as the brand’s only SUV in a market that heavily favors them. The GranTurismo coupe, GranCabrio convertible, and the exotic MC20 supercar round out the lineup, but none are high-volume models.

The luxury car segment is brutally competitive. Alfa Romeo is another Stellantis-owned Italian brand undergoing a makeover, and the company must ensure its products don’t clash with those of Maserati. That adds another layer of complexity.
Former Stellantis CEO Carlos Tavares even admitted last year that Maserati was “in the red,” meaning it was operating at a loss. While new products may help, turning things around in a crowded luxury space won’t be easy.

For now, though, Stellantis says Maserati isn’t going anywhere. But with McKinsey still in the early stages of its review, the final verdict on Maserati’s long-term future may not be in yet.
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