Maserati’s New Classiche Program Has Begun!

Maserati Certification Of Authenticity Program Kicks Off With Over 300 People Interested...

Maserati Classiche has officially begun, following the announcement made last year at the “MMXX: Time to be Audacious” event which inaugurated the brand’s new era. The first road car to receive the Maserati certification of authenticity is a Mistral 3700.

Work on the 1969 Maserati Mistral 3700 from the Maserati Classiche Program. (Maserati).

Maserati Classiche is the department that protects and promotes the preservation and originality of the company’s automotive heritage. An exclusive assistance service – dedicated to the brand’s customers and collectors – now also includes a process to certify authenticity.

The first road car certified by the Maserati Classiche program was a Mistral 3700, built in March 1969, with the silver Auteuil livery.  This Maserati Mistral received a certificate of originality after thorough verification of the car (with over 300 checks made), matched against all the documents held by the Historical Archive.

Work on the 1969 Maserati Mistral 3700 from the Maserati Classiche Program. (Maserati).

The Certification process is guaranteed by a committee of experts and is offered for Maserati cars that were built more than 20 years ago plus the special series, including those from the recent past such as the MC12 and the Quattroporte limited editions. Also included in the program is a maintenance service for in-house minor repairs and routine maintenance, as well as an on-demand Car Detailing service.

Alongside Collectors and Customers, the program provides a service to support the preservation of the cars and the restoration of every detail to match the original. A dedicated service plan offers owners of Classiche, Youngtimer, and Speciali cars follow-up in the various stages of the maintenance or restoration work done.

Maserati Classiche Program. (Maserati).

The next step in the Classiche Program consists of a series of major assistance services, scheduled for 2022 and to be taken care of by Maserati itself, with the inclusion of the “Classiche” spare parts management and both assistance and support with restoration.

The primary tasks of Maserati Classiche include the manufacture of spare parts no longer available on the market, following indications taken from the original designs. The process uses the best technology there is to improve the reliability and functionality of the components, with no changes to their aesthetic appearance.

Maserati Classiche Program. (Maserati).

On the new Maserati Classiche Website, you can book your request for Maserati Certification of Authenticity and discover all the services and details of the program, made especially for Trident-brand enthusiasts.

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In addition, to accompany the launch of the Maserati Classiche program, a new Capsule Clothing Collection is also available, for fans of the brand’s heritage. The collection combines style with tradition and includes garments for men, women, and “mini-me” versions. The design pays attention to the smallest details, and to customizations that reflect the hallmarks and traditional colors of Maserati Classiche.  Innovative by nature, Maserati looks to the future yet never forgets its DNA of over 100 years of history, packed with sporting successes and cars that still make you dream today.

Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only the Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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