Stellantis Scraps Maserati’s Electrification Plans

Stellantis announced it has written off a €1.5 billion ($1.57 billion) investment in Maserati’s electrification efforts. This decision, confirmed by Stellantis Chief Financial Officer (CFO) Doug Ostermann during a recent earnings call, signals a major shift in the brand’s strategy, which initially aimed for full electrification by 2030. Maserati’s plans to offer all-electric versions of its models, including the highly anticipated MC20 Folgore sports car, have now been put on hold.

The financial setback comes at a time when Stellantis is struggling to meet its electric vehicle (EV) goals. The company reported a staggering 70% drop in profits for 2024, further exacerbated by Maserati’s loss of €260 million ($282 million) during the same period. Sales numbers for Maserati also saw a steep decline, dropping from around 26,600 units in 2023 to just 11,300 units last year.

Maserati’s portfolio includes a diverse lineup, from sedans like the Ghibli and Quattroporte to SUVs such as the Levante and Grecale, two GT cars with the GranTurismo and GranCabrio plus the high-performance MC20. However, the brand’s sales struggles, combined with rising costs and challenges in the BEV sector, have left it unable to meet its electrification goals. Maserati had already planned to replace its Quattroporte sedan and Levante SUV with EV models—plans which are now postponed until 2028 and 2029, respectively.

As a result, Stellantis is forced to cancel several upcoming projects related to Maserati’s electric future. While specific details about these cancellations are yet to be disclosed, it is expected that the electric MC20 Folgore will be among the affected models.

This move reflects the broader challenges that Stellantis and other legacy automakers are facing in the shift toward electric vehicles. As profits tumble and sales struggle to align with ambitious BEV targets, the company must now reconsider its strategy in order to navigate an uncertain automotive future.