Stellantis CEO Carlos Tavares and some of the company’s managers recently traveled to the Porto Real Assembly Plant in Rio de Janeiro. The purpose of the visit was the production launch of the new Citroën C3 for South America. The new model is the first of a family of three vehicles designed for the Brazilian and South American market coming from the French automaker.
The Brazilian-built model was developed in the region and included the work between the teams in Brazil, Argentina, France, among other countries. With a lot of versatility and personality, the new C3 will soon reach the Brazilian and South American markets, with very attributes, such as excellent ground clearance and a high seating position for the driver. In addition to the typical characteristic of comfort known from Citroën, the new C3 will offer one of the best interior spaces in the segment. The vehicle’s design was carefully thought out to offer a vehicle with great quality, connectivity, and above all, an affordable vehicle in the B-segment 5-door hatchback.
“The new Citroën C3 is a great pride for our teams in South America, who have played a huge role in the design and development of this global vehicle and have done so with mastery,“ stated Antonio Filosa, President of Stellantis South America. “It is one of the most important launches within our strategy in the region and has already been supported by the synergies promoted by Stellantis, such as our laboratories and proving grounds. I am sure that the new C3 will accelerate Citroën’s growth in South America”.
The new Citroën C3 is built upon the Common Modular Platform (CMP) architecture and is the first Stellantis vehicle produced in Brazil to use it. The platform is recognized worldwide as a modern, modular, and highly flexible platform used for B- and C-segment vehicles. The CMP architecture was recently announced to be underpinning the upcoming all-new electrified Jeep® B-SUV coming at the end of the year.
“The new C3 perfectly illustrates our internationalization strategy at Citroën. Being here today in Brazil, at the beginning of its series production, and seeing how amazing this vehicle turned out makes me enormously happy and confident in everything that this car represents and will bring to our brand in South America,“ said Vincent Cobée, CEO of Citroën. “This is the first vehicle in the C-Cubed family. A spectacular hatch, versatile, connected, and offering unparalleled comfort. The combination of Citroën’s identity with local production will certainly make the new C3 an affordable and very competitive option for the Brazilian and South American markets.”
The Porto Real plant underwent a major industrial and technological transformation to receive the new CMP architecture. It meant an inventment of more than R$ 220 million ($43.8 million USD). Among the developments applied, there is the installation of new robots, in addition to an unprecedented multipurpose and flexible process that will allow the production of the new Citroën C3 and will also favor the current models manufactured at the unit.