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Stellantis Has A Dismal Sales Result For Q1 2025

FCA US, LLC Sales Down 12% Over Same Period Last Year

Stellantis (FCA US, LLC) has reported a total U.S. sales of 293,225 vehicles in the first quarter (Q1) of 2025, marking a 12% decrease compared to the same period last year. Despite the overall decline, retail sales remained steady year over year, with notable performances across several brands.

Chrysler – 

2025 Chrysler Pacifica FAV Edition. (Stellantis).

The Chrysler brand experienced a modest uptick, with total U.S. sales increasing by 1% year over year. The Chrysler Pacifica minivan contributed significantly to this growth, recording an 11% increase in total sales. Notably, the Pacifica Hybrid model saw a 98% surge in sales from Q4 2024 to Q1 2025, accounting for 12.8% of total Pacifica sales this quarter. 

Chrysler Brand U.S. Sales Summary Q1 2025
Model Q1 Sales Vol % Change CYTD Sales Vol % Change
Curr Yr Pr Yr Curr Yr Pr Yr
300 341 1,693 -80% 341 1,693 -80%
Pacifica 33,114 33,114 -2% 33,114 33,114 -2%
Voyager 2,319 0 2,319 0
Chrysler Brand 35,069 34,806 1% 35,069 34,806 1%

Dodge – 

2025 Dodge Durango SRT HELLCAT Brass Monkey. (Stellantis).

Dodge’s introduction of the all-electric Charger Daytona represented 65% of total Dodge Charger sales in Q1 2025. Additionally, the Dodge Durango saw a 64% increase in retail sales year over year, while the electrified Dodge Hornet R/T accounted for 56% of total Dodge Hornet sales this quarter.

Dodge Brand U.S. Sales Summary Q1 2025
Model Q1 Sales Vol % Change CYTD Sales Vol % Change
Curr Yr Pr Yr Curr Yr Pr Yr
Viper 0 1 100% 0 1 100%
Hornet 4,108 7,419 -45 4,108 7,419 -45
Charger 1,052 10,660 -90% 1,052 10,660 -90%
Charger Daytona 1,947 1,947
Challenger 922 9,737 -91% 922 9,737 -91%
Journey 1 0 100% 1 0 100%
Grand Caravan 0 2 -100% 0 2 -100%
Durango 13,701 15,129 -9% 13,701 15,129 -9%
Dodge Brand 21,731 42,948 -49% 21,731 42,948 -49%

Jeep® – 

2025 Jeep® Compass Trailhawk 4×4. (Stellantis).

The Jeep® brand’s retail U.S. sales rose by 2% compared to last year’s period. The Jeep Compass led the charge with a 15% increase in total sales, while the Grand Cherokee achieved a 14% gain in retail sales. Electrified models also performed well; the Grand Cherokee 4xe accounted for 23% of total Grand Cherokee sales, and the Wrangler 4xe made up 26% of total Wrangler sales in Q1 2025. Month-over-month, total 4xe sales surged by 150% from February to March 2025.

Jeep® Brand U.S. Sales Summary Q1 2025
Model Q1 Sales Vol % Change CYTD Sales Vol % Change
Curr Yr Pr Yr Curr Yr Pr Yr
Compass 31,730 27,647 15% 31,730 27,647 15%
Wrangler 37,961 38,308 -1% 37,961 38,308 -1%
Gladiator 12,057 12,989 -7% 12,057 12,989 -7%
Cherokee 156 1,196 -87% 156 1,196 -87%
Grand Cherokee 48,465 54,455 -11% 48,465 54,455 -11%
Renegade 370 5,763 -94% 370 5,763 -94%
Wagoneer 5,400 13,131 -59% 5,400 13,131 -59%
Wagoneer S 2,595 0 2,595 0
Grand Wagoneer 1,849 3,550 -48% 1,849 3,550 -48%
Jeep® Brand 140,583 157,039 -10% 140,583 157,039 -10%

Ram – 

2025 Ram 1500 RHO. (Stellantis).

The Ram brand demonstrated robust growth, with U.S. retail sales climbing 16% year over year, marking the best Q1 retail performance in three years. The Ram 1500’s retail sales increased by 14%, while the Heavy Duty (2500/3500) models saw an 18% rise, achieving their best Q1 since 2022. The ProMaster van also had a standout quarter, with total sales up by 148% year over year, making it the best Q1 in two years. The brand also opened orders for the all-new, all-electric 2025 Ram ProMaster EV cargo van.

Ram Brand U.S. Sales Summary Q1 2025
Model Q1 Sales Vol % Change CYTD Sales Vol % Change
Curr Yr Pr Yr Curr Yr Pr Yr
Ram 1500 47,067 53,031 -11% 47,067 53,031 -11%
Ram Heavy Duty 31,781 36,386 31,781 36,386
Ram ProMaster 14,519 5,853 -67% 14,519 5,853 -67%
Ram ProMaster City 1 38 -99% 1 38 -99%
Ram Brand 93,368 95,308 -26% 93,368 95,308 -26%

FIAT – 

2025 Fiat 500e (RED). (Stellantis).

FIAT’s U.S. sales skyrocketed by 239% in the first quarter, driven primarily by the all-electric Fiat 500e. The brand also introduced several special editions, such as the Fiat 500e Giorgio Armani Collector’s Edition, and plans to unveil a new trim at the upcoming New York Auto Show.

FIAT Brand U.S. Sales Summary Q1 2025
Model Q1 Sales Vol % Change CYTD Sales Vol % Change
Curr Yr Pr Yr Curr Yr Pr Yr
500 448 41 993% 448 41 993%
500L 0 0 0 0
500X 74 113 -35% 74 113 -35%
124 Spider 0 0 0 0
FIAT Brand 522 154 239% 522 154 239%

Alfa Romeo – 

2025 Alfa Romeo Tonale Ti Q4 PHEV. (Stellantis).

The Alfa Romeo Tonale saw a 12% increase in sales compared to the previous quarter, with contributions from both the plug-in hybrid and the recently introduced 2.0-liter turbo gas powertrain models. This growth underscores Alfa Romeo’s commitment to blending performance with innovative technology.

Alfa Romeo Brand U.S. Sales Summary Q1 2025
Model Q1 Sales Vol % Change CYTD Sales Vol % Change
Curr Yr Pr Yr Curr Yr Pr Yr
4C 0 0 0% 0 0 0%
Giulia 541 640 -15% 541 640 -15%
Stelvio 686 917 -25% 686 917 -25%
Tonale 725 728 0% 725 728 0%
Alfa Brand 1,952 2,285 -15% 1,952 2,285 -15%

 

Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only the Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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I'm glad the Ram ProMaster is doing well. The GM/Chevy Bright Drop van has been a disaster. Hopefully this tariff thing can be worked out.

Auburn Hills needs to take the ESG policies to the dumpster and start listening to the customers.

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No panic here, but some trepidation might be more accurate. Things will get better once new product people actually want hits the market. The Charger needs the Six Pack and four door desperately. Borderline panic in Dodge circles might be infectious if things don’t change fast however. My personal take on these lackluster numbers.

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I’m confused as heck , and that doesn’t take much. Looking at the chart it looks like ram sales were way off , but your write up summary spells out otherwise . Please explain. Thank you!

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Some thoughts...

Only six models sold more than 30,000 units in Q1:

Grand Cherokee 48,463
Ram LD 47,067
Wrangler 37,961
Pacifica 32,409
Ram HD 31,781
Compass 31,730

Nothing else hit even 15,000 units. The entire Dodge brand sold only 21,731.

The top 3 sellers are perennial best-sellers and fortunately produced in the US. All 3 declined in sales, GC and 1500 by 11% each, and Wrangler by 1%.

The next three are aging models imported from Mexico and Canada, and two of them are due for replacement in the next 1-3 years. Compass sales grew by 15%(!), Pacifica declined by 2% (although Voyager sales more than made up for it), and Ram HD sales declined by about 12%.

Considering the imminent commencement of the coming trade war and the disappointing Q1 sales, I think the next couple of years are going to be very bleak for the CDJR brands, unless there is a quick and drastic change in US trade policy.

I suspect the Recon has already been canceled, or will be significantly delayed while alternate production sites and drivetrain options are considered.

The Wagoneer S and Charger will likely become even more overpriced and assembly at Windsor and Toluca could slow to a trickle. Investments in new models will likely slow or stop as revenues dry up and resources are allocated to retooling US plants. Development of any further versions of the Wagoneer S and Charger beyond the Limited and Six Pack models, respectively, will likely freeze.

Retooling efforts have been paused at Brampton and I do not expect them to resume-- ever. Compass sales out of Toluca will collapse as prices rise, and Jeep will have to decide if it will make the most financial sense to continue to sell the old Compass out of Mexico, import the new Compass from Italy like they did with the Renegade, or discontinue the Compass in the US altogether. Maybe they can get a STLA Medium plant set up in the US in the next couple of years and bring the new Compass to market then.

The tariffs may be the final nail in the Hornet's coffin, and Charger sales will continue to be dismal at least until they can produce more affordable versions in the US. Dodge's best hope may be the new Durango coming out of Detroit, assuming it is still on track to be released next year. And even the Durango is unlikely to sell many more than 50,000 units a year.

The Chrysler brand may not survive. While CEO Christine Feull recently spoke of three new models in development (new Pacifica, CUV, sedan), I'll be surprised if any of them ever make it to production. Pacifica sales will dry up once the tariffs hit, and if/when they find a way to produce the Charger in the US, Windsor may also be shuttered, permanently, and with it, Chrysler.

I also would not hold my breath waiting for a $25K Renegade EV to be imported to the US in this, the darkest timeline.

I would be surprised if the new Cherokee is not also delayed until it can be assembled in the US. Belvidere is the most likely production site but is supposedly not going to restart production for two years. Maybe they can speed up the timeline but US production of the Cherokee (or Charger, Compass, or Pacifica for that matter) is likely at least a year away.

I expect that all surviving future model introductions, including the Ram and Wagoneer EREVs, will be delayed.

I have no idea what will happen to the Ram ProMaster. Maybe it can survive the impending price increases. Maybe Saltillo can build more vans for export to other countries besides the US.

How long after the tariffs hit will it become unprofitable to import Fiats and Alfa Romeos into the US?

One bright spot is that Ram HD production can likely be added to Sterling Heights and/or Warren Truck relatively quickly. Grand Cherokee, Wrangler, and Gladiator will be produced for as long as the company can keep the lights on. Wagoneer and Grand Wagoneer will likely soldier on as well despite their dramatic drops in sales. Ram needs to get those value models of the 1500 out ASAP.

Just for clarity, I'm not hoping that any of these things happen. 2025 could end up being as bad as 2009, or even worse, and FCA US may emerge from it with only two brands: Ram, and a reduced Jeep.

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click to expand...

I’m confused as heck , and that doesn’t take much. Looking at the chart it looks like ram sales were way off , but your write up summary spells out otherwise . Please explain. Thank you!

Typos, I believe. Here is the chart from Stellantis's site:Screenshot_20250402_172820_Drive.jpg

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