For the past few auto show events, Stellantis has created a special virtual world, providing an alternative approach to make it easy to see the newest vehicles from Chrysler, Dodge, FIAT, Jeep®, Ram, and Alfa Romeo. The same goes for the first-ever, indoor/outdoor Detroit Auto Show at Huntington Place & Hart Plaza.
The virtual auto show highlights the company’s newest technologies via highly detailed interactive product tours. Users can venture through a computer-generated, visually immersive experience with video explanations.
Users can opt for a guided tour hosted by a virtual brand ambassador who curates information depending on user preferences. The tour gives users a deeper understanding of Stellantis’ products and technologies through a 3D experience, which includes the full lineup of vehicles.
Now while it seems like a great idea, we found some faults with the site. Needless to say, someone should be proofreading the site, as the Dodge Charger Daytona SRT Banshee Concept is listed as a Challenger. Also, the Ignition Orange Edition of the 2022 Ram 1500 TRX is listed as the 1500 TRX Sandblast model when the TRX Sandblast is already one of the models featured. Even the Ram 3500 has both HEMI and Cummins badges on the side of the vehicle. And the Durango SRT 392 is listed as a Hellcat model. Some simple oversights that should have been corrected.
Virtual auto show attendees can also register in a sweepstake for a chance to win a credit of up to $100,000 toward the purchase of a new Chrysler, Dodge, Jeep, Ram, or FIAT vehicle. Sweepstake winners will be chosen in a random drawing and is open to anyone 18 years or older with a valid driver’s license in the United States.
The interactive site, www.stellantisVASDetroit.com, launched on September 14th and will remain open to help consumers learn more about the various Stellantis products.