Stellantis Charts a New Course: A Bold Strategy for 2025

Stellantis is making a decisive break from the strategies put in place by former CEO Carlos Tavares, rolling out a refreshed vision aimed at strengthening dealer relationships and reinvigorating its lineup. During the recent National Automobile Dealers Association (NADA) convention in New Orleans, Stellantis North America executives outlined a bold plan to drive growth, emphasizing consistent incentives, expanded advertising, and highly anticipated new product offerings.

Antonio Filosa, Stellantis’ Chief Operating Officer (COO) of North America, clarified that the company is refocusing on working closely with dealers to ensure success in an increasingly competitive market.

“We are fully committed to strengthening our partnerships with dealers, and that begins with a renewed focus on collaboration,” Filosa stated. “Our new approach is centered on removing unnecessary limits for our dealers and ensuring we are aligned and able to succeed together.”

A New Era of Dealer Support – 

One of the biggest shifts in Stellantis’ strategy is the return to pre-pandemic advertising levels, including a highly anticipated return to the Super Bowl for both Jeep® and Ram. The company aims to generate stronger brand awareness and excitement, which dealers have been asking for as they navigate a challenging retail landscape.

Incentive programs will also be more predictable and competitive, offering dealers a clear and stable framework. After a turbulent 2024, Stellantis leaders acknowledged that consistency in pricing and incentives is essential to rebuilding dealer confidence and driving customer demand.

Exciting Product Launches on the Horizon – 

Stellantis is also bringing major updates to its product lineup, including:

• New Affordable Ram 1500 Trims – More cost-effective versions of the best-selling pickup to capture budget-conscious buyers. In recent interviews, Ram CEO Tim Kuniskis said he wants more sub-$50,000 truck offerings.
• Ram 1500 Ramcharger – A range-extended model offering a mix of electric power and traditional range capabilities. The Ramcharger will be offered in Tradesman, Big Horn (Lone Star), Laramie, Limited, and Tungsten models.
• Dodge Charger Returns to Gasoline – The gasoline Dodge Charger SIXPACK will launch before this summer, something MoparInsiders broke a few months ago. There will be two models offered at launch: a 420 horsepower four-door and a 550 horsepower two-door model. More offerings are expected to appear later on.
• Jeep® Will Expand its Lineup with Three New Nameplates – Jeep will introduce three new models with powertrain options covering internal combustion (ICE), hybrid, and fully electric (EV) variants.

Dealers Express Confidence in Stellantis’ New Direction – 

Following the two-hour session at NADA, dealers expressed optimism about Stellantis’ commitment to transparency, consistency, and dealer-first policies. By prioritizing advertising, streamlining incentives, and rolling out new products, the company is working to increase sales while maintaining a strong focus on customer experience and inventory management.

With these strategic changes, Stellantis is poised for a strong 2025, aiming to strengthen its position in North America and win back dealer trust. As the company pivots away from previous leadership’s policies, the focus is clear: collaboration, innovation, and delivering the vehicles customers want.