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ROTTEN AVACADO: Meet The Dodge Challenger “Holy Guacamole” Concept:

Dodge's Newest Concept, Makes Us Want To Time Travel Back To 1970...

The Mopar brand is releasing seven custom concept vehicles for this year’s Specialty Equipment Market Association (SEMA) show. The fleet of custom vehicles and hundreds of performance parts and accessories for the Dodge, Jeep®, and Ram Truck brands, will be on display inside Mopar’s dedicated exhibit inside the Las Vegas Convention Center starting November 2nd to the 5th.

Dodge Challenger Holy Guacamole Concept. (Mopar).

The last vehicle we will be discussing is the Dodge Challenger “Holy Guacamole” Concept. 

The Dodge Challenger is every bit as beloved and relevant to today’s muscle car enthusiasts as it was 50-plus years ago, and the Dodge Challenger Holy Guacamole Concept combines the best of both worlds. Taking the limited-production 2020 Dodge Challenger R/T Scat Pack Widebody 50th Anniversary Edition and gave it a throwback treatment from the 1970s showcasing the ultimate heritage design and modern Dodge attitude.

Dodge Challenger Holy Guacamole Concept. (Mopar).

The Dodge Challenger Holy Guacamole Concept’s exterior is awash in a custom green paint color, affectionately named Rotten Avocado by the Dodge design team and features a custom-painted “Gold School” Shaker hood scoop, unique tone-on-tone side striping, staggered 20-inch Forgeline wheels with “Fratzog” center caps, and a Mopar coil-over suspension lowering kit. 

Dodge Challenger Holy Guacamole Concept. (Mopar).

Under the functional Shaker hood, is a Mopar cold-air intake with conical air filter and optimized air box for improved airflow and performance from the 6.4-liter (392 cubic-inch) HEMI V8 engine. The HEMI delivers 485 horsepower and 475 lb.-ft. of torque. It is mated to an 8-speed TorqueFlite automatic transmission sourced from ZF.

Dodge Challenger Holy Guacamole Concept. (Mopar).

On the side, the Dodge Challenger Holy Guacamole Concept’s interior is decked out with wood panel trim, sport green and yellow plaid inserts on the seats and door panels, giving the Challenger a true throwback to the early-1970s era. The passenger-side instrument panel badge has even been switched out for one saying “Holy Guacamole”.

Dodge Challenger Holy Guacamole Concept. (Mopar).

So what do you think about the Dodge Challenger Holy Guacamole Concept? Would you like to see woodgrain and plaid return to the Challenger? Let us know in the comments below or in the MoparInsiders.com forums.

Dodge Challenger Holy Guacamole Concept Image Gallery:

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Robert S. Miller

Robert S. Miller is a diehard Mopar enthusiast who lives and breathes all that is Mopar. The Michigander is not only a Co-Editor for MoparInsiders.com, 5thGenRams.com, and HDRams.com but an automotive photographer. He is an avid fan of offshore powerboat racing, which he travels the country to take part in.

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The old saying "beauty is in the eye of the beholder" is really true on this one; yeow that plaid and woodgrain though? I'd call this one a swing and a miss...

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The old saying "beauty is in the eye of the beholder" is really true on this one; yeow that plaid and woodgrain though? I'd call this one a swing and a miss...

Build it! Remember the days of having one nobody else has; tired of Jeep getting all the high impact color choices ! Please bring back Orange Pearl from 2008 along with this one!

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I like the wheels, they are clean looking and add to the appearance of the car. The black wheels on everything is getting old. The color is nice and actually looks better than F8 green. I think the wood and plaid interior is an excellent choice to illustrate the heritage of the Challenger going back to the 1970's. I see the Holy Guacamole as a well thought out concept. I hope they make these appearance choices available to the public.

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I like the wheels, they are clean looking and add to the appearance of the car. The black wheels on everything is getting old. The color is nice and actually looks better than F8 green. I think the wood and plaid interior is an excellent choice to illustrate the heritage of the Challenger going back to the 1970's. I see the Holy Guacamole as a well thought out concept. I hope they make these appearance choices available to the public.

I’m with you on the black wheels and accents, way too overdone. Dodge should (must) offer some choices in options and not all lock step packages. I chose an 2019 R/T Plus and passed on a “Shaker” because I wanted chrome wheels and gas cap and body colored spoiler and not black. If I could order my shaker package with the chrome retro look that would have been great and why not , more choices makes sense. I’m buying my Challenger off lease and then looking to add the shaker and some other small mods that won’t alter the reliability and integrity of the factory set up too much. This retro package really works for me minus the interior mods. Choices Dodge, more choices.

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The plaid interior is a nice touch. It is a nod to the 1978-80 Dodge Challengers built by Mitsubishi. I'm glad someone in Auburn Hills recognizes this part of the old corporate history.

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