Ram Will Offer 50 Unit Run Of The Power Wagon For Mexican Customers

The Ram 2500 Power Wagon arrives on the Mexican market as the most powerful and capable Heavy Duty 3/4-ton pickup with the best handling, maneuverability, luxury, materials, innovation, and technology in its segment. This highly anticipated release is limited to just 50 units and is integrated as a special edition of Ram Heavy Duty in Mexico, paying tribute to the brand’s rich history and longevity.

The Ram Power Wagon, known as the first off-road pickup truck when it was initially launched in 1945, returns to the Mexican market after more than 75 years of experience. Its reintroduction reinforces Ram’s position as a leader in the off-road pickup market and reflects the brand’s commitment to delivering exceptional performance and capability to its customers.

In addition to the Power Wagon, the Ram 2500 lineup in Mexico includes the Tradesman (for fleets only), Bighorn, and Limited models. All Ram 2500 Heavy Duty trucks for the Mexican market are manufactured in Mexico at the Stellantis plant in Saltillo, Coahuila, showcasing the brand’s dedication to local production.

The exterior design of the Ram 2500 is striking and distinctive. The lightweight aluminum body features a bold and aggressive front grille, while the front optical groups provide the best lighting in the segment. The Power Wagon model is equipped with an LED lighting system, including an Active Front Lighting System that can adjust up to 15 degrees to illuminate the driving path. The truck’s side profile exhibits a well-defined line connecting the front fender and cabin doors. 

The Ram Power Wagon stands out with its rough and functional exterior. It incorporates specialized off-road equipment such as a special fascial coating to prevent wear, navigation lights, a performance chest with air intakes, Power Wagon adhesives, and a striking two-tone exterior in red and black colors. This special edition also includes the WARN® ZEON-12 electronic winch, known for its lightweight construction and high strength when equipped with a synthetic rope. The Power Wagon is equipped with 17-inch black wheels fitted with off-road tires designed for tackling various off-road terrains. Furthermore, Bilstein® gas-charged shock absorbers are integrated into the suspension system to ensure maximum tire adhesion on any road surface.

The interior of the Ram 2500 offers unparalleled levels of technology, innovation, materials, and luxury, surpassing its competitors in every aspect. The instrument panel features a solid and structurally interrelated design, with central controls positioned higher and closer to the driver for improved accessibility and ergonomics. The Ram 2500 Power Wagon models feature a 12-inch high-definition instrument cluster with full-color 3D graphics, providing real-time vehicle customization and statistics within the driver’s field of view. The Uconnect 5 system with a 12.1-inch touchscreen and a powerful Harman Kardon sound system with 17 speakers and 750 watts, ensuring an immersive audio experience.

In terms of storage capacity, the Ram 2500 Heavy Duty excels with up to 258 liters of interior volume in the exclusive Mega Cab cabins, including two storage compartments located behind the rear seats. This superior storage capacity sets a benchmark in its segment, catering to the needs of customers who require ample space for their cargo and personal belongings.

Under the hood, the Ram 2500 is equipped with a potent 6.4-liter HEMI® BGE V8 gasoline engine, delivering class-leading power and torque. With 410 horsepower at 5,600 rpm and 429 lb.-ft. of torque at 4,000 rpm, this engine ensures exceptional performance for both work and recreational activities. The 6.4-liter HEMI® engine is paired with the refined 8-speed automatic TorqueFlite transmission, offering over 40 different shift maps to optimize fuel economy, performance, and running quality. The transmission utilizes advanced “wired” technology to eliminate the mechanical connection between the transmission and the gear selector, enhancing efficiency and functionality.

The suspension system of the Ram 2500 incorporates Frequency Responsive Dampers (FRD), allowing the shock absorber valves to adjust automatically based on the information received from each tire. This technology ensures a comfortable and controlled ride, enhancing the truck’s overall stability and handling. The Power Wagon, specifically designed for off-road adventures, features a single suspension setup, electronic transfer case, Tru-Lok front and rear differential lock, and a front stabilizer bar with “Ram Articulink” electronic disconnection. These enhancements maximize axle articulation and off-road capability, allowing the Power Wagon to conquer the most challenging terrains.

When it comes to safety, the Ram 2500 incorporates over 100 components dedicated to the active and passive safety of its occupants. Advanced features such as Automatic Emergency Braking (AEB) and a 360-degree camera contribute to a safer driving experience. Ram pickups adapt and reinforce numerous safety technologies from passenger vehicles to meet the specific needs and capabilities of the Ram pickup line. The chassis frame, body panels, and structural elements of the Ram Heavy Duty trucks are constructed using high-strength steels, ensuring superior impact absorption and reduced weight. Stronger welding points enhance durability and maintain the vehicle’s structural integrity.

The 2023 Ram 2500 Power Wagon limited edition will be available in the Mexican market at a price of $1,559,900 MXN (approximately $91,440 USD). With its exclusive features, exceptional performance, and limited production, the Ram 2500 Power Wagon is set to become a sought-after choice for off-road enthusiasts and truck lovers in Mexico.