Ram Will Bring Back The “Rampage” Nameplate On Its Newest Compact Pickup

Ram has two glaring segment holes, compact and mid-size trucks in its current lineup and they seem rather complacent and to be just dragging their feet with the situation. Why this new and I would guess, capable compact Ram truck, not register on the” let’s test it in our market” meter is also a mystery. Texas might be the perfect place to test market a few dozen of these trucks to see if they gain traction with a very sophisticated truck audience and also determine in a real American world reality if a South American sourced compact truck has the goods to bring it stateside. Just saying, not like we got something in the wings.
As our very intuitive friends at Mopar Insiders alluded to, its too bad the Rampage will be reserved for Latin America. Imagine that Ram South America has a compact truck and the North American market just ignores the potential slight to our pride, the doubts of our engineering talent and the whole stink smell of it all. Leaves everyone wondering what the heck is going on at Ram???

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Electric is DOA but these myopic executive types are ignoring the obvious. Worst of all valuable resources and finances are being misdirected to this myth of electric cars saving the environment. They can believe what they choose, hug all the trees they want, unless it violates their financial duty to stockholders and the forces of the marketplace and consumer choice. Maybe if they had their priorities right and their heads on straight and some guts, this Renegade would be running down the Belvedere production lines in short order. If it were only egg on the face consequences at risk here, no big deal, but Stellantis is heading on a fools mission to a bridge too far and ignoring, perhaps out of hubris, the wisdom of the ordinary Joes and common sense putting the whole company at risk. We get it, they don’t.

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Electric is DOA but these myopic executive types are ignoring the obvious. Worst of all valuable resources and finances are being misdirected to this myth of electric cars saving the environment. They can believe what they choose, hug all the trees they want, unless it violates their financial duty to stockholders and the forces of the marketplace and consumer choice. Maybe if they had their priorities right and their heads on straight and some guts, this Renegade would be running down the Belvedere production lines in short order. If it were only egg on the face consequences at risk here, no big deal, but Stellantis is heading on a fools mission to a bridge too far and ignoring, perhaps out of hubris, the wisdom of the ordinary Joes and common sense putting the whole company at risk. We get it, they don’t.

But the government insists we want electric vehicles........

So, hedge your bet and work on an electric midsiz

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