As the leader of D-segment SUVs in Brazil, the Jeep® Commander (H1) has hit the milestone of 40,000 units produced since its launch. To help celebrate, the 40,000th Commander will be one of the highlights of Galo da Madrugada, the largest carnival block party in the world. But it doesn’t stop there, the Commander features a unique paint scheme from Pernambuco artist Pedro Melo.
The Commander is produced at the Stellantis Goiana Assembly Plant in Pernambuco. As an authentic product of Pernambuco, there could be a more appropriate scenario to celebrate the milestone than the largest carnival block party in the world.
The Jeep brand continues to be a sponsor for the third consecutive year. The event is scheduled for February 18th, with the Commander fully dressed to celebrate with the revealers. The personalized 40,000th Commander will be on display at the event for selfies. The scheme that Pedro Melo painted, was styled with the use of markers and brushes, dressed for the celebration with a mixture of typical colors of the carnival, and represents the Pernambuco culture.
Continuing with tradition, the Jeep brand will be spread throughout the parade, in a similar way to carnivals in the past. This means the American brand will be reinforcing the roots of the brand with the local culture and participating in one of the most important events in the region. The brand will have an exclusive space and will host the official car of the event.
Reaching the mark of 40,000 units in just over a year and leading the D-SUV segment are huge achievements for any brand, let alone Jeep in the Latin American region. It shows the true success of the Commander among the Brazilian marketplace. As the first Jeep developed and produced in Brazil, the Commander was launched in August 2021 and in a short time established itself as the leader in the segment.
With 2022 in the books, the Commander found itself with a 28% share in the segment in Brazil.