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Ram Trucks Finish Second In U.S Sales For 2021!

Ram Takes Second Spot Place Back From Chevrolets Silverado...

With another year in the books, it’s time to take a look at how Ram fared in the hotly contested full-sized pickup market. Recently Ram and Chevrolet have been battling it out for the second place position, with Ram taking the second-place spot in 2019 for the first time, while Chevrolet took the spot back in 2020.

“2021 had unique challenges driven by the various supply chain issues, but our dealers didn’t let that slow them down, and we’re proud of their sales performance,” As we head into the new year, demand for our vehicles continues to be strong and our inventory is improving. We anticipate a continuation of the robust demand and sales volumes into 2022 with our existing and new products, which are backed up by the industry accolades across our brand portfolio, including the Grand Wagoneer, Wagoneer, Ram 1500 and the new Jeep® Grand Cherokee.”

-Jeff Kommor, Stellantis U.S. Head of Sales

Q4 2021 Sales –

(L to R) Chevrolet’s Silverado 1500 & 2500HD High Country. (Chevrolet).
  Q4 2021 Q4 2020 % Change
Ford F-Series 191,173 198,338 -3.6%
Ram Trucks 134,616 161,266 -17.0%
Chevrolet Silverado 112,508 176,708 -36.3%
GMC Sierra 57,738 78,371 -26.3%
Toyota Tundra 16,946 32,389 -47.7%
Nissan Titan 4,634 7,036 -34.1%

All manufacturers (aside from Ford) had a double-digit sales percentage decrease during the fourth quarter of this year. Chevrolet took the hardest volume hit, down 64,200 units compared to Q4 of 2020, even with GM adding a fourth assembly plant for Silverado production. Toyota took a large hit, but we also have to account for the launch of the all-new Tundra and will monitor their sales numbers going forward.

Year-Over-Year Sales –

2021 Ram 3500 Laramie Night Crew Cab Dually 4×4. (Ram).
  2021 Total 2020 Total % Change
Ford F-Series 726,004 787,422 -7.8%
Ram Trucks 569,388 563,676 1.0%
Chevrolet Silverado 519,774 586,675 -11.4%
GMC Sierra 248,924 253,016 -1.6%
Toyota Tundra 81,959 109,203 -24.9%
Nissan Titan 27,406 26,439 3.7%

For the year, Ram was able to outperform the industry average, increasing sales by 5,712 units or 1% compared to 2020. Nissan also sold more trucks in 2021 than 2020, selling 967 more Titans than last year. Chevrolet was hardest hit by units sold during the year, down by 66,901 vehicles, trailed by Ford, down 61418 F-Series trucks. 

2021 Ram 1500 Classic Express Black Quad Cab 4×4 (Left) and 2021 Ram 1500 Classic Black Express Crew Cab 4×4. (Ram).

Ram is currently running a three-truck strategy, Ram 1500 Classic, all-new Ram 1500 DT, and Ram Heavy Duty, while other manufacturers are running a single half-ton line along with their heavy-duty lines. What makes the Ram 1500 Classic unique is that it offers up a truck with half-ton capability at a midsized truck price, which makes sense as Ram doesn’t currently have a midsized pickup, missing out on that market that Ford, GM, Toyota, and Nissan are battling in.

Unfortunately, Ram doesn’t break down sales by model, so we don’t know how many sales the Classic accounts for. Also, according to our sources, 2022 will be the last year of the Ram 1500 classic, so it will be interesting to see just how much it impacts sales numbers in 2023.

Jared B

Jared founded MoparInsiders and is a 36-year-old automotive enthusiast from Vancouver, British Columbia. He took an interest in cars at a very young age and has been interested in them ever since. His hobbies include photography, videography, drag racing, and auto detailing. He currently owns and drives a 2021 Dodge Challenger SRT Hellcat Redeye and rides a 2017 Kawasaki Ninja 650.

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WHERE IS THE RAM DAKOTA ??

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WHERE IS THE RAM DAKOTA ??

They scrapped it again.

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Love this, but I would really like to know the numbers of the Classic vs the new DT Ram. Who is carrying who. I am seeing more and more new Rams, but not sure how things will play out when the Classic is gone. Also many have been saying when Chevy adds the new truck plant and increases production, it will cut into Ram sales and Chevy will be back to number 2. How is that possible? Chevy can build all the trucks they want, if they don't sell and sit on the lot while buyers continue to buy Rams, that is a mute point. The only way it would benefit Chevy is if Ram can't build enough trucks to keep up with demand. I don't think any of the 3 truck makers have that problem.

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When the classic is gone Ram will finally fill out the DT portfolio, which i think is good. If they want to keep high sales # they will also need to keep the tradesman prices low (or not raise them as much after 2022) and maybe bring back an "express" DT trim. I'm also hopeful they will add a "warlock" type entry Rebel DT, which will be a requirement to compete with chevy's custom trailboss for example.

There is not a big MSRP price point difference between the classic and DT. If you configure similar base models of each, a tradesman 4x2 quad 6'-4" classic is 33,995. Same DT truck is 34400, or only a $400 difference. Anything below that is a regular cab DS which DT does not have yet.

Biggest differences are in those rebel trims. Warlock is much less than the cheapest DT rebel. But there is no quad cab DT rebel yet and i'm sure the standard features differ quite a bit. That should be an easy proplem to solve once there is not DS warlock.

DS leftover stock will likely flow into 2023 depending on how much they pump out before the line shuts down so 2nd half of 23 into 2024 will probably be the pinch point. I'm interested to see how they build out the DT. Pretty confident ram is serious about keeping #2 brand status

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